It’s no secret that our world is being affected by climate change. Our societies need to harvest resources and create greenhouse gases to exist, but that’s damaging our environment. Trees that provide air for us to breathe are being chopped down faster than they can be replaced.
To curb the trend, technology can lend a helping hand by replacing printed media and signage with digital alternatives. The benefits of using digital signage far outweigh the disadvantages, especially where nature is concerned.
Every year an estimated 18 million acres of forest is lost due to deforestation. The scary part of that number is that over 40% of the wood that is cut down is used to produce paper products. That comes down to roughly 400 million tons of paper that is produced every year globally.
If this trend is to be reversed, digital signage solutions need to become a priority for major corporations. However, to save the forests doesn’t necessarily mean that you need to fork out extra money. In fact, digital signage solutions can save a company a boatload of money. In the US alone, 3.7 million tons of copy paper is used every year.
By making use of digital signage solutions, you will be able to save not only on paper costs, but also on designer costs. On average a designer may cost a company $40,474, but by using signage software, that number can be reduced dramatically. Modern digital menu board solutions, like our NexSigns, can be updated with no design experience.
The Business Advantage
Apart from financial savings, digital signage is attractive and draws people’s attention. When walking in a mall, people would much rather look at the moving display than staring at a static image (read last week’s blog post to find out why). It attracts customers, and they are more likely to pay attention to the promotions on screen. It gives a sense of professionalism that ordinary print just cannot provide.
When all of your employees are occupied, you have extra hands in the form of digital signage. Customers feel that they are still being taken care of when they view the screen. If for nothing else, digital displays can serve as a distraction to make their wait feel much shorter (see how recent graduate in the 1950’s figured this out).
Digital Is Greener than Paper
Digital menu boards are another innovative solution that boasts a handful of benefits due to its versatility. Gone are the days or reprinting a batch of menus because of a spelling error or mistake in pricing. Digital menu boards can be changed with the press of a couple of buttons, and no one will be the wiser. One screen does not mean just one image. Multiple images can be displayed and rotated.
Take the following scenario, a fast-food chain of 300 outlets decide to add a new item to a menu. A call goes out to all the franchisees and all of a sudden, thousands of pages need to be thrown away and replaced.
Not only is there a massive financial implication, but the carbon footprint of that one menu item change is severe. This is also not an infrequent occurrence. These types of changes happen often and not just to one company. This point alone enough to make a case for digital signage.
Although screens use electricity, the carbon footprint that it produces is far less than that of print production. With LED technology, this carbon footprint is reduced even further, thus making digital menu boards an eco-friendly alternative to conventional printed menus.
The post-production carbon footprint of electronic menus is another area where they are superior to printed menus. The shelf life of a printed poster is extremely short. After a couple of weeks, they are discarded and dumped in a landfill. When a multi-location printing campaign reaches its end, the environmental impact is far-reaching.
Of course, the chemicals used to produce printed material is also hazardous to the environment. Greenhouse gas emissions are also fueled by incineration and the methane gas that’s released on landfills.
Printed signage has had its run and the time for change is now. With global warming on the lips of all major companies, it is imperative for them to seek environmentally friendly alternatives.