Among the many benefits of digital signs is the ability to creatively display various types of content.
In this blog post, we’ll touch on 10 ideas, some obvious and some out-of-the-box, so you can ensure you’re utilizing your digital displays in the most engaging way possible.
1. Advertisements
While advertising on digital signage might seem straightforward, the creative possibilities are endless.
Consider these engaging options:
- Promotional Offers: Highlight discount codes and sales to grab attention.
- Events and Product Showcases: Announce company events and showcase product catalogs, making each display an informative experience.
- Educational and Influential Content: Share relevant educational material to add credibility to your brand.
2. Branding
Use digital signage to reinforce your brand identity. Displaying your logo, mission statement, company values, and even your event calendar communicates who you are and what you stand for directly to your customers.
3. Relevant Images
Beyond promotional content, digital signage can enhance the ambiance of any space. Showcasing scenic images, local sights, or non-promotional event photos can create a more inviting and engaging environment.
4. Inspirational Content
Motivational content is always an excellent option for your digital signage. Show famous quotes or videos from management to inspire the team mid-week or before an important meeting.
This type of content is beneficial in educational settings, like schools, as well. Inspirational quotes on digital displays in hallways or common areas promote students’ morale.
5. Current Events, Weather, Traffic
Keep your audience informed with real-time updates on news, weather, and traffic. This type of content is especially appreciated in waiting areas, providing valuable information that can help plan the day ahead.
6. Industry News
Sharing the latest developments in your industry demonstrates expertise and builds trust. It signals to your customers that you’re not just a business but an informed and reliable resource.
7. Rewards Programs
Take advantage of high-traffic or waiting areas with digital displays! Promoting a rewards program while customers wait in line is a great way to decrease perceived waiting times and increase customer satisfaction.
As customers scan the displayed QR code, they can easily sign up for the rewards program on the spot, making the process seamless and convenient. This ultimately nurtures strong connections and fosters loyalty.
8. Company Data & KPI Dashboard
Transparency builds trust. Whether your company sells SaaS or soft drinks, you have statistics to help customers understand your product offering.
Plus, displaying key performance indicators (KPIs) or other company data keeps your team informed and lets customers and partners know that you’re results-driven.
9. Customer Promotional Games
There are 3.3 billion active gamers worldwide, so why not include it in your content? A simple, branded game relevant to your products/services and promotions will help customers stay in the business’s space.
Whether your game is live-action role-playing or a short quiz – it will convert passersby into participants.
10. Digital Menus
Digital menus offer more than convenience; they’re an opportunity for engagement.
Add interactivity by allowing customers to click on menu items that take them to full descriptions, images, and videos.
You can also highlight certain items that have won culinary awards or are “client favorites” to give customers insights into the most popular options.
Add Valuabale Content
The flexibility of digital displays offers infinite content possibilities. With these content ideas improve customer experience, sales, and marketing – in a way print ads can’t.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
