A sword with mere exposure on it swings between two cartoon men

The Mere Exposure Effect

Brand marketing takes many forms. From direct to indirect marketing, the competition in the market is such that constant innovation is needed. The global economy means that brands face tougher competition. Where brands would only compete within a country, they now compete internationally. For survival, organizations are turning to more and more sophisticated marketing strategies.

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Woman sitting at a slot machine with the machine backlighting with its vibrant digital displays

What Restaurants Can Learn from Casinos

Restaurants face the constant challenge of the desire of diners for instant gratification, a personalized experience, and variety, all while trying to stay ahead of the competition. Good restaurant owners want patrons to enjoy your experience, to spend as much as possible and to keep coming back. Casinos want you to spend every last penny

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Close view of a balance sheet with a calculator and pen on top of it

How Restaurants Adapt to Rising Costs

Quick service and fast casual restaurants operate in a cutthroat industry. One of the ways restaurants try to ensure repeat patronage is to offer value for money. This loyalty can be further boosted by smart marketing initiatives like cross-selling and upselling. Management might even cut the profit margin in order for the restaurant makes a

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Old cartoon style person whispering into the ear of another person

A Restaurant’s Guide to Word of Mouth

Restaurants deploy several marketing strategies. They advertise on local television and in local newspapers. Recently, social media marketing has also become an effective way to attract customers to the restaurant. Ratings and comments allow the public to give others an insight into their dining experience. What is word of mouth marketing? Before the average customer

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Smiling couple enjoying a meal at a restaurant with their friends

Importance of Customer Experience in Restaurants

The restaurant business has always been a hectic territory. Young and old entrepreneurs alike find it hard to navigate the market. Lots of innovation, experimenting, and patience are required to call yourself an owner of a successful restaurant. Despite the changing trends and current difficulties, there is one thing that has stayed the same over

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Vision Expo West 2018 banner with optical design event details and Kuusoft's booth #MS13049 are detailed

What to Pack for Vision Expo West

It’s that time of the year – Vision Expo West is going to take place on September 27 – 29 in Las Vegas. After multiple decades of success, Vision Expo West became the best and most celebrated optical exposition in the entire United States. It brings together ophthalmology, optometry, and opticianry under one roof. During

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Vision Expo West 2018 banner with optical design event details and Kuusoft's booth #MS13049 are detailed

Things to See and Do During Vision Expo West 2018

Vision Expo West will bring together eye care professionals from all over the world to Las Vegas. They will not only be educated but have the experience of being able to shop more than 4,000 fashion brands, be exposed to the latest industry advances and engage in networking. It’s the vision eye wear and eye

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Vision Expo West 2018 banner with optical design event details and Kuusoft's booth #MS13049 are detailed

What You Must See at Vision Expo West 2018

Vision Expo West is the optometry trade show you don’t want to miss if you’re an ophthalmic or eye wear professional. For three decades, the optical community has been coming together to find inspiration, evolve the scope of patient care, build relationships, and ensure business success at this event. It’s the eyewear and eyecare event

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Digital signage tv promoting a car in front of the same car model on a dealership show floor

How to Use Digital Signage for Car Dealerships

Digital signage provides an effective way to engage customers at car dealerships. It’s a modern, visual communication tool that you need to embrace or you may just be left behind by your competitors. Most car dealerships are spending an increasing amount for various forms of innovative marketing, recognizing that this is their lifeblood. By displaying

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Student studies in a univeristy building with a digital signage tv above him promoting the universities theater

Digital Signage for Educational Institutions

Digital signage provides an effective, modern way to engage and enhance student awareness in educational facilities. It can be used to give faculty information, promote events and make announcements. Timetables, cafeteria menus, and safety information can be clearly displayed and updated constantly. Digital signage in the education sector is growing fast and schools, universities, and

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Two glasses with the same water level on marked half full and the other half empty

Digital Signage and the Framing Effect

The framing effect is one of the most important mental shortcuts humans use in making decisions. In fact, studies have shown just about anyone can fall prey to this phenomenon. Tricky wording has even fooled U.S. intelligence agents into making irrational decisions! In this article, we are going to discuss how you can improve your

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Two men on treadmills with a digital signage tv above them promoting services

Digital Signage for Gyms and Fitness Centers

How Use Digital Signage in Fitness Centers and Gyms Fitness centers need a loyal clientele, and one of the ways they can encourage loyalty is through the use of digital signage. This is one of the best ways to communicate information about classes, give workout motivation, and make announcements about events. Modern gym goers want

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