Digital menu boards in a quick service restaurant with the tital QSR Digital Menu Board and Digital Signage Positioning Guide

Digital Menu Board and Signage Positioning Guide

For every quick-service restaurant, there is no better addition than digital menu boards. Both customers and restaurant owners know their benefits, as they bring a modern and attractive atmosphere to the entire place. You can drive revenue using promotions and effective upselling, but is everything that simple? Of course not. Selective placement plays a huge

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Car ordering in a drive-thru with a digital menu board

The Ultimate Guide to Drive-Thru Digital Menu Boards

For quick-service restaurants, there is nothing more useful than drive-thru services. Approximately 75% of all quick service restaurants offer drive-thru services to their customers. Why exactly? A clear indication is that as much as 20% of all American meals are eaten in cars. This is a market you simply have to tap into if you

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Kuusoft and First West Credit Union's logos together in partnership

First West Credit Union Chooses Kuusoft for Customer Facing Digital Signage System

For Immediate Release Brandon YenKuusoft Corp.+1 866-546-8838 (Ext. 1061) First West Credit Union Chooses Kuusoft for Customer Facing Digital Signage System Local Divisions; Envision Financial, Valley First, Island Savings, and Enderby & District Financial Now Have System Installed Burnaby, BC (April 4, 2019): First West Credit Union, British Columbia’s third largest credit union, has successfully

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How to Use limited time offers with an image of a limited time offer on a digital menu board

The Ultimate Guide to Restaurant Limited Time Offers

By definition, limited time offers are a special menu item or even a set of items that is available for a limited amount of time. Pretty creative term, right? This may be a dry and boring way to define limited time offers, but that’s their crux. Restaurant owners and marketers place great value in limited

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Text reading five things to watch out for when designing a digital menu board with a digital menu board to the right

Five Things To Watch Out For in Digital Menu Board Designs

Most designers and business owners think that creating a digital menu board is an hour’s worth of work. The most common reason supporting this conviction is “Well, it’s just a few displays.” But, those “few displays” may be one the most important factors in maintaining and growing your business. Even though the quantity of the

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Several examples of dayparting for digital signage with Guide to Dayparting as the title

The Ultimate Guide to Dayparting

Changing messages and content based on time of day is a crucial element of any communication strategy. It applies to everything from when a certain TV show is played to showing certain content at a particular time on digital signage. Digital signage software, like NexSigns, are powerful, cost-effective communications tools, but today’s consumers are bombarded

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Marble Slab Creamery store at night with new Kuusoft designed NexSigns digital menu boards

Marble Slab Creamery Chooses Kuusoft for National Digital Menu Board System

For Immediate Release Brandon YenKuusoft Inc.+1 866-546-8838 (Ext. 1061) Marble Slab Creamery Chooses Kuusoft for National Digital Menu Board System Scalable Content Management System a Key Decision Factor Burnaby, BC (February 20, 2019): The innovative ice-cream franchise, Marble Slab Creamery is now engaged in the Canada-wide rollout of Kuusoft’s NexSigns digital signage and menu board

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Digital signage expert provides a sneak peak at Kuusofts booth for Restaurants Canada Show 2019

Restaurants Canada Show 2019 Sneak Peek

That’s right we’re going to the Restaurants Canada Show in Toronto next week! We’re putting together our final preparations for the show and thought we’d give you all a sneak peek! Our Sales Director, Arvind Johal, did an excellent short video on 3 of the 10 enterprise digital signage features we’ll be bringing to the

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Text in the foreground "The Ultimate Guide to Digital Menu Boards" with a cafe background with digital menu boards installed

The Ultimate Guide to Digital Menu Boards

Digital menu boards at restaurants are not only attractive and welcoming. They are an essential part of the branding of the restaurant and displaying what’s available there. They are instantly recognizable. They make the menu items more appealing, striking a chord within the buyer that this is the right choice. SoC (system on a chip)

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A sword with mere exposure on it swings between two cartoon men

The Mere Exposure Effect

Brand marketing takes many forms. From direct to indirect marketing, the competition in the market is such that constant innovation is needed. The global economy means that brands face tougher competition. Where brands would only compete within a country, they now compete internationally. For survival, organizations are turning to more and more sophisticated marketing strategies.

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Woman sitting at a slot machine with the machine backlighting with its vibrant digital displays

What Restaurants Can Learn from Casinos

Restaurants face the constant challenge of the desire of diners for instant gratification, a personalized experience, and variety, all while trying to stay ahead of the competition. Good restaurant owners want patrons to enjoy your experience, to spend as much as possible and to keep coming back. Casinos want you to spend every last penny

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Close view of a balance sheet with a calculator and pen on top of it

How Restaurants Adapt to Rising Costs

Quick service and fast casual restaurants operate in a cutthroat industry. One of the ways restaurants try to ensure repeat patronage is to offer value for money. This loyalty can be further boosted by smart marketing initiatives like cross-selling and upselling. Management might even cut the profit margin in order for the restaurant makes a

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