Category: Marketing

Marketing Related Articles

Brand Personality; Social Media Integration.

Well, here’s your one stop shop for all our Blogs that provide Marketing Tips for your Digital Signage. Want to know even more? You can learn more about NexSigns’ Digital Signage solution here. Stay in touch by connecting with us on FacebookLinkedInTwitter, and YouTube to get the latest info on digital signage!

How to Improve your QSR’s Drive Thru Experience with Digital Signage

“It’s a lovely sunny day out, we drive to XYZ fast food restaurant’s drive thru, we can barely see the menu board (signage), and as we squint to see the menu, there are 200 items displayed (more like 20).” That’s a common complaint for your drive thru service, right? No? That’s because your Quick Service

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What is the Future of Retail Banking? Let’s look at what customers have to say.

Will the development of technology really disrupt retail banking? Thoughts on that? Some say the rising of fintechs and nonbanks dictates the future of retail banking. Overseeing a gradual decline of branches across North America, corporate needs to find smarter ways to regain market share. As a result, the use of digital marketing tactics, mobile

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Anatomy of a Digital Menu Board

With consistent menu changes and specials, changing to digital signage technology makes it easy and cost-effective to showcase information. Digital signage can enhance the customer experience in any quick-service restaurant setting. People respond to it because it is eye-catching and versatile.  The composition and layout can either act as a deterrent or an attractor for

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Local Environmental Considerations for Digital Signage

Digital signage is very user-friendly, opening up for cross-platform integration and interaction. With each new development in the field, more versatile, secure and stable solutions are built. No matter how sophisticated the software or design you use, you need to consider the physical environment in which digital signage runs if you want results. In the

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The Importance of Data Security for Digital Signage

Digital signage is highly visible and the face of a business in much the same way as a spokesperson or social media feeds. It makes an attractive target as sports brand Asics found out recently. Promotional screens above their Central Auckland store in New Zealand facing a busy street displayed graphic adult video for hours. 

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A blog cover image with sci-fi symbols in the background

The Future of Digital Signage

For characters in science fiction movies, digital signage is a fact of life. In the real world, we may have some years to go before we see what is possible on the silver screen, if ever. However, with the advances in digital technology, much of what has only been seen in sci-fi to date may

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Top 5 Digital Menu Board Mistakes

Differentiating your restaurant from the competition is essential. It’s what makes your business thrive in this fast-paced quick-service industry. Popular eateries are filled with consumers who are not only sensitive to what they eat, but also the visuals and experience that go behind marketing these options to them. A poorly crafted digital menu board can,

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Introduction to Digital Signage Features

Static posters and print adverts are becoming obsolete as the benefits of digital boards are becoming ever more prevalent due to their easy management and effectiveness. The problem that companies face today is in choosing the right solution for them. There are so many digital signage solutions, but how do you decide on the best

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The Ultimate Guide to Menu Health Labeling

Counting calories and watching your nutritional intake isn’t a trend anymore. It is become a norm and is being reinforced by new laws. As a result, companies from quick-service restaurants to CPGs across the world are now expected to include the nutritional information of their foods. When it comes to your digital menu boards, you

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How Often to Update Digital Signage

Digital signage has proven to be an effective communication tool because of how captivating it is and how it can be easily updated. With a few clicks, a business can change its advertising strategy to better reach its target audience. But such a positive feature also poses a major problem… The burning issue for many

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