Around 73% of consumers prefer seeing digital signage over traditional online advertising. A high-quality menu above the freshly baked items on the shelf at your local bagel shop creates an immersive sense of creativity and engagement. People want displays with easy-to-understand information, and modern digital signage software helps achieve that.
If you want to maintain your competitive advantage, provide exceptional customer experience, and future-proof your business, you need to consider using interactive digital signage.
What is Interactive Digital Signage?
First, let’s clarify some definitions. Interactive digital signage is different from “static” or “traditional” digital signage. Instead of displaying typical content on an LED screen, interactive elements are included with the information, offering viewers a more personalized and controllable experience.
Brands of all scopes and sizes can add dynamic content that builds excitement about what they are communicating. This enhances customer engagement and leads to a robust marketing channel that maintains clients’ interest and memorability.
Here are 6 ways businesses of all sizes leverage the power of digital displays to engage with customers:
1. Kiosks
A popular example of interactive digital signage is a kiosk. At a restaurant, for example, it allows customers to explore all the menu options, check nutritional information, and request an employee’s help.
With touchscreen kiosks, customers gain more control over their shopping experience. This can increase customer satisfaction while streamlining business operations.
2. Directories
Many clients find it a hassle to read the typical non-digital director in an office building. They spend time searching for the right information, which is often presented in a limited and inconvenient format.
But, with interactive digital signage, the hardware and software become a comprehensive system complete with all the necessary information and more. A digital directory can display detailed information about the businesses in a building, such as their business name, contact information, hours of operation and location.
Plus, when using a digital directory, the content is easily updated and enhanced with features like a 3D map of the building.
3. Campus/Events Maps
Interactive digital displays are an excellent way to add real-time information to campus navigation. Events can be posted at different locations, ongoing activities can be mentioned, and even personalized route planning to avoid current traffic or construction can be listed.
These interactive displays allow much more efficient foot traffic management. They are the difference between overwhelming the service desk and having a dynamic and free-flowing visitation to any location.
4. Event/Room Bookings
Event spaces and room bookings can easily be streamlined and managed through interactive digital signage. The digital displays show upcoming bookings in real time, so customers and employees stay informed.
For instance, consider a conference with 10 break rooms. Interactive digital signage would allow participants to view scheduled events in each space, book a space for their attendance, or even get information about the different presenters.
5. Immersive Exhibits
Outside typical business applications, interactive digital signage displays can be used for incredible immersion in art and educational exhibits. Museums and galleries can leverage anything from full-scale video walls to tablet-sized informational digital screens to creatively showcase their content. Plus, to capture visitors’ attention digital signs can be paired with motion sensors and augmented reality.
Adding interactive digital displays will help visitors create lasting memories and increase their satisfaction. For example, students’ learning about space can be enhanced through interactive digital signs displaying content about each planet.
6. Collaborative Work Environments
As more companies are opting in for a hybrid environment, it can become difficult to create a welcoming company culture without being in the office. However, digital signage enhances workplace productivity by emphasizing a collaborative space where ideas, updates, and schedules are shared interactively. This way all employees are kept “in the loop” and encouraged to work together.
The same concept can be applied in educational institutions. Students in classrooms can interact in real-time with graphics, source materials, and additional information on a central and easy-to-use digital signage display.
Final Thoughts
The flexibility of modern interactive digital signage is only limited by your imagination. From a traditional advertising agency hoping to garner more foot traffic engagement to a new popup restaurant streamlining the ordering process, digital signage is transforming every industry. So, choose a digital signage provider that will help you leverage technology to achieve your goals.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
