Digital Posters 101

digital posters_blog
digital posters_blog

In the age of technology, there are endless ways to communicate. Businesses have been able to streamline communication with tools such as digital posters. They’re becoming so popular that the digital signage market is expected to grow $31.71 billion by 2025. So, if you’ve been considering investing in digital posters, now may be the best time to do so. Let’s look at what digital posters are and how they can help your business!

What are digital posters?

To start, it’s important to understand what a digital poster is. Digital posters are exactly what they sound like. They are digital images displayed on a screen. They are extremely versatile and can be used to convey all sorts of information. You’ve likely seen them at the mall, offices and in public transportation centers.

There are many different types of posters. For example, you can use digital posters to advertise information about an event, new product and any announcements you have coming up. Instead of having to physically make posters, everything is packed into a neat, digital package.

The biggest difference between a digital and traditional poster is that one is digital. That means that instead of printing out one stagnant design, the images are dynamic with the ability to convey more than one message.

Digital posters are overall cheaper and easier to maintain than regular posters. If you’ve been looking at new ways to advertise, digital signage could be for you.

How do you use digital posters?

Businesses use digital posters to communicate messages. They can be customized for different services, including:

digital posters_mall walkway example

There are many digital poster examples and you’ll typically see digital posters used as a tool for advertising a product. This is why they’re found in malls, department stores, and other public areas. It’s a great tool to provide dynamic advertisements instead of a stagnant, one-time poster. They’re becoming commonplace in many industries as a replacement for traditional signage that can become wasteful. You’ll also commonly find digital posters inside hotels to give guests information regarding events and other services. The best part is they can be modified easily without requiring a whole new poster.

Digital posters can also be used as directories for spaces, because they can be changed as needed. How your digital poster is designed will ultimately depend on how you plan to use it.

How much do they cost?

Before going any further into digital posters, we need to talk about how much it’s going to cost. If your business is frequently needing updated posters with information, figure out how much the traditional poster budget is. Doing so will help you determine whether digital posters are going to be cost effective for your business.

At NexSigns, we offer free consultations and work with customers to develop affordable and effective packages that get the job done. You’ll know exactly what you’re getting into before you buy, and we can go over all of the products we offer. That way, we can ensure you’re getting exactly what you need for your business.

What are the benefits of digital posters?

There are several benefits to using digital poster signage for your business. Not only will they benefit you, but your customers as well.

Digital posters are more affordable

Think about times you’ve made changes and had to create a whole new poster. You have to put the time, energy and money into another one. With digital signage, you’re eliminating the cost of creating a whole other post, because you can update it at any time.

For example, you can use the same digital signage for events in a hotel by changing it instead of needing to purchase new signage. All you need is internet access and a computer, and you can change digital poster content within minutes.

Keep in mind that the initial cost is likely going to be more than a traditional poster. Consider it an investment that’s going to save you money down the line.

They are better for communicating

When it comes to advertising, it’s all about the visuals. Digital signage allows you to modify the designs to adapt to the current market. If you’re using posters to sell products, a first impression can make or break an initial purchase.

We are living in the digital age, which doesn’t leave much room for traditional posters. Consumers want their information in bite size pieces, and they want it digitally. This is why digital posters come in handy for businesses of all types.

Digital posters are eco-friendly

When you choose digital posters, you’ll be reusing the same materials and reducing your carbon footprint. With traditional posters, if you need to create new ones frequently, you’ll be creating waste with the old ones.

Other benefits of digital poster board include being able to change posters quickly, enhance upselling, and entertain new and old customers.

How to make digital posters

You may be wondering where to start when it comes to digital posters. Don’t worry, we’ve got you covered! Digital posters should promote engagement with your customers. Remember, you can have fun with it! We’ve put together some tips to help you get started.

What do you want to achieve?

To create a digital poster, the first thing you should ask yourself is what are you trying to achieve with your digital poster? Are you trying to increase your sales, or are you trying to give your business a modern touch? Your overall goal will help you narrow down choices when it comes to the type of digital posters you purchase.

Focus on visuals

Remember, this is a digital poster, so you want it to be visually attractive. Dynamic content works best in this medium. You can use animation to emphasize graphics, and make your poster as entertaining as possible.

When it comes to software to make posters, there are several tools online you can play around with to create digital posters. NexSigns Editable Animation System is a commercial-grade premium feature that allows you to adjust your digital poster content with animation without needing a designer. If you want to get your hand dirty and make your own designs, we recommend Canva or Crello, which has free poster design and templates for digital posters to help you to get started.

Closing thoughts on digital posters​

Ready to give digital posters a shot? The team at NexSigns is here to answer all your questions. While the upfront cost may be more than a paper poster, it’s going to save you time and money in the long run. Let the team at NexSigns help you get started today!

Other benefits include being able to change posters quickly, enhance upselling, and entertain new and old customers.

You can learn more about NexSigns’ Digital Signage solution and connect with us on FacebookLinkedInTwitter, and YouTube to get the latest info on digital signage!

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