Digital Signage for a School and Other Educational Institutions

Student studies in a univeristy building with a digital signage tv above him promoting the universities theater

Digital signage for a school provides an effective, modern way to engage and enhance student awareness in educational facilities. It can be used to give faculty information, promote events, and make announcements. Timetables, cafeteria menus, and safety information can be clearly displayed and updated constantly.

Digital signage in the education sector is growing fast and schools, universities, and colleges that don’t use it run the risk of losing touch with their digitally conscious students and losing out on the efficiencies gained from the new technology. It marks a new era in education. First impressions count, and digital signage can enhance this and increase enrollment figures.

The traditional blackboard has given way to interactive whiteboards, and old noticeboards with uninspiring, often outdated information are being replaced with modern, efficient digital signage.

Contemporary university and college design include recommendations for placement of digital signage. Clear objectives for the signage dictate the placement of each device and a network of digital signs positioned strategically can target the right audience at the right time.

Digital signage solutions are completely scalable. They can be adapted for many different uses and be as simple as a few screens with a media player or use wireless networks, new display technology, HD video, and high-powered processors.

Enhance the Learning Experience

Modern campuses can be large and difficult to navigate for already busy and stressed students. Travel information can be provided in major walkways and rooms can have schedules on them so no student accidentally sits in on an economics class when they’re supposed to be in Architecture 101.

Integrating with live data, such as RSS feeds, makes it possible to provide valuable, current information about news in specific fields. This can be streamed directly to zones throughout the network for students to be kept up-to-date about all the advancements in their field. Students can also be encouraged to collaborate by displaying their messages, helping to build a sense of community, and increase motivation.

Disseminate Information Effectively

Digital signage provides a very effective means for distributing information and reaching staff, students, and visitors at the same time. Everything from displaying the menu in the cafeteria to promoting a visiting lecturer can be accomplished in an efficient way. A menu board can give students easy health information on food items and what the daily special is. These items could be updated easily, giving an obvious advantage over paper counterparts.

Improve Image

Imagine parents entering a school’s reception area or touring the buildings where their children might learn and seeing a digital signage display that celebrates the best work done by the students and faculty. This not only gives them a favorable first impression but also gives the students the recognition they deserve and creates a sense of pride in their accomplishments. It can promote a strong, inclusive image of an educational institution.

Promote Safety

Safety information displayed on digital signage can save lives. For instance, it could be used to broadcast alerts, reaching students and staff that may not have cell service to receive emergency texts. Understanding evacuation procedures is vitally important in an educational institution and this can be achieved by rotating maps with escape routes throughout the normal school day. Both staff and students need to know exactly what to do in event of an emergency and using digital signage is one of the best ways to accomplish this.

Generate Income

On a university campus, companies who want to target a student demographic jump at the opportunity to display their adverts. Student groups can also take advantage of these engaging displays to promote their student organization’s events. The revenue generated from renting out digital signage for school eudcation often provides a much-needed boost to university coffers.

Tips to Consider

  • Ease of use: Updating information regularly must be easy. Purchasing the right software to help manage and schedule content is important.
  • Future requirements: Objectives and consumer expectations, such as a desire for more interactivity, change over time, and having to change hardware is expensive. Make sure this is taken into consideration when making an initial purchase.
  • Planning: The main factor in determining the success of a digital signage strategy will be in planning. The underlying technology is just a means to an end. Getting the content right will determine success.
  • Content strategy: What do you plan to show on your screens? This may include using slides, video, animated graphics, 3D graphics, and live feeds. The right content and its placement will enable staff and students to easily understand messages and become more connected. If only advertising is used, students will tend to just tune it out. A blend of entertaining, informative content with some advertising works best.


Using a digital signage network as part of a school, college, and university design will improve communication and create more of a sense of community. This works far better than flyers, static posters, and bulletin boards. It’s an effective way to reach hundreds and even thousands of students on a daily basis with colorful, captivating content.

Learn more about digital signage for education and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on marketing with digital signage!
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