Static posters and print adverts are becoming obsolete as the benefits of digital boards are becoming ever more prevalent due to their easy management and effectiveness.
The problem that companies face today is in choosing the right solution for them. There are so many digital signage solutions, but how do you decide on the best solution? In this article, we are going to have a look at the different levels of complexity of digital signage solutions. We’ll also take a quick look from basic to advanced features.
If you are new to digital signage, then it might surprise you what qualifies a basic setup. The simple or most basic digital signage use would be a video and image playback system. It doesn’t sound very interesting or spectacular, but when you start to explore the different video and image playback options, then can get lost in a whole different world altogether.
There isn’t much that these systems can’t play, but in its most basic form, it will display any image or video without any problems. The issues come in when you do not have a professional video or image designer, but that is another side of the digital signage equation.
If the solution is poor quality, you will notice a black or a playback delay when reaching the end of a video or image gallery. These issues are circumvented with seamless looping that is part of most modern digital signage solutions.
Apart from displaying any graphic that you can think of, there are systems that even allow for social media integration. In fact, most social media platforms are easy to integrate into almost any digital signage product. The only prerequisite that you need is a good internet connection. From there, it is a matter of a couple of basic instructions and your social media page, feed, or hashtag is linked.
Digital signage systems are not just TV screens that run images on a loop. They are more like mini computers and with that comes the functionality of a basic PC. If you have a bit of computer savvy, then you should be able to figure out what your system can do and use it to its fullest capacity.
The size of your business and the amount of money that you pay for a digital display solution will greatly influence your decision when choosing between a basic or advanced system. The benefits of an advanced system do make it a much more attractive option, though. These systems enable you to schedule your content with dayparting.
What this means is that you can schedule content to be played at specific times of the day. For businesses that have time-based content to display like restaurants, this option is a no-brainer. Putting up separate breakfast, lunch and dinner menus no longer has to be a chore.
Conference centers will also benefit from an advanced system as they can display information about the different events that are scheduled for the different rooms or halls. All they need is one person who can program the schedules once a week.
These can be updated as frequently as you like. The changes are real-time, which means less confusion or miscommunication.
The scheduling power of these systems enables you to set the times and dates for when content needs an update. You can set the dates for when content can be displayed and when it expires.
When you want to display new content, you can make use of global content distribution features. When one type of content updates, all the screens update. You can even specify groups of screens for specific updates.
Cutting Edge Features
These solutions are tailored for a very select number of people or companies. These companies will usually be in need of something that is adaptive. It sounds like something that comes out of a science fiction movie, but artificial intelligence and machine learning have come a long way. When you want fine control to deliver content that is relevant to that specific second, this is what you need.
For example, displaying content based on the weather. Companies that are dependent or can gain from tailoring messages on the weather, like ski-resorts or theme parks, could have their displays monitoring local weather and as the weather changes, the conditions could be updated. The applications are virtually limitless.
The best feature of these displays is the interactivity of it all. There are many people out there who are independent shoppers and don’t want the advice of a shop attendant. They want to make up their own minds. They can then insert information to tailor their shopping needs.
Fashion companies can use this feature to great effect, seeing that RFID technology has advanced so much in recent years. Customers can identify certain items of clothing and find a host of info that they would want to know about a product.
Then you have customers who still believe in the try before you buy philosophy. There are now stores that allow you to try certain cosmetics in-store and then make online orders as they try their products.
It sounds kind of redundant, seeing that the customer is already in the shop. Although this is true, there are also those instances where a product is out of stock or only available at another branch.
Whatever your business needs there is bound to be a solution that fits your needs.