Running a successful gym requires plenty of hard work and loyalty from your dedicated members, especially as years pass. For anyone in charge of marketing a gym or attracting new members, the right marketing strategy is key. With fitness marketing, knowing how to define your gym’s digital signage marketing strategy is essential.
Main Fitness Marketing Strategies for Gyms and Sports Centers
Before you can create a working fitness marketing strategy for your gym, you should become familiar with your options. Learn about marketing strategies that are used in traditional campaigns for fitness centers and gyms. Understanding common fitness marketing practices is essential when you are creating new digital signage in your gym.
Sales and Advertisements
Many fitness centers and local gyms use traditional signage and promotional material to promote and feature specific sales and advertisements. Whether a gym uses a printed sign or advertisement copy, promoting discounts and incentives can attract new members.
Another way a gym or fitness center remains relevant is by promoting the classes and activities they are hosting. Showcasing class and activity schedules through printed materials and wall posters or signs is one way to encourage participation. You can also increase the overall engagement of a local fitness center or arena with more activity listings. If you are looking for new ways to drum up engagement for the classes you are hosting or promoting, consider the digital signage opportunities.
Competitions and Contests
Gym owners and fitness center marketers know how important it is to keep their paying members interested and excited about working out and staying healthy and fit. To drum up new memberships while keeping paying members back for more, many gyms and fitness centers provide healthy and positive competitions. You can also hold contests among current and new prospective members to increase engagement and participation. Hosting contests can keep gym members coming back for more, especially with incentives in place.
Hosting contests and competitions helps add a layer of entertainment to working out while also providing current and new gym members with incentives and motivation. Sometimes, these incentives are necessary to get healthier and to develop positive habits in daily life.
How Gym Marketing and Online Marketing Can Be Combined and Integrated With NexSigns Digital Signage
Once you are familiar with traditional advertising methods that gyms and fitness centers typically implement into their own marketing strategy, you can combine traditional gym marketing with online fitness marketing for optimal results.
Promotional Deals and Offers
One way to attract new members to your gym or fitness center is to use promotional deals and offers within the signage campaign you launch. Promoting deals and offers within your next digital sign campaign is a way to showcase deals. Simultaneously, digital signage incentivizes new and prospective members to register for additional services, classes, and features that you offer.
When creating a new promotional deal or offer for your gym, consider how you traditionally launch campaigns and measure their success. How do you intend to measure the success of your upcoming promotional deal, discount, or offer? If you are using alternating digital signs, how will you keep track of progress and success? Do you intend to use traditional methods to promote your offers, or are you looking to transition to digital signs for the entire campaign itself? What measurables and KPIs are you using to measure the overall success of your individual campaigns?
Motivation and Member Retainment
Use digital signs to help motivate your current members and create a sense of community among those who regularly visit your gym. Because digital signs can be changed every few seconds, you essentially have endless opportunities to motivate and encourage gym members. With a bit of creativity, you can create new signs for gym members to enjoy daily. Using digital signs to motivate and keep members is extremely cost-effective and can be used year-round with any existing campaign. It is also possible to use digital signs to communicate promotions and motivational sentiments throughout the day with ease.
Schedules and Activity Calendars
Using digital signs to promote activities and class schedules on a rotation is another way to increase engagement and participation. Use digital signs to promote the hosted classes and events your gym and fitness center holds. With a digital sign or signs on rotation, it is possible to advertise the class activities and schedules your gym hosts throughout your entire fitness center. Rather than being restricted and limited to one area or section of your gym itself, digital signs work anywhere.
Employee and/or Member Spotlight
Showcasing your employees and hosting a member spotlight is another way to put digital signs to use with your next gym marketing strategy and campaign. Introducing your employee of the month is another way to build a sense of community while also showing both members and your employees that you care. Presenting member spotlights and employees of the month can also encourage others to register as a member of your gym. If your members feel appreciated, they are much more likely to refer their own family and friends.
Educational Awareness and Information
Another great way to put digital signs to use is to use them for educational and informational purposes. Using signage with digital campaigns to educate your current gym members and class participants is a way to ensure your visitors are always well-informed of proper exercising techniques, workout strategies, and cleaning tips whenever they are working out in your gym or fitness center.
Popular Advertising and Marketing Examples for Fitness Centers and Gyms
Many advertising and marketing examples that fitness centers and gyms use typically involve money-saving tactics. They also include program promotions or offers that are only available at certain times throughout each year. Consider your gym members’ current demographics to find a marketing strategy that is optimal for your business.
Promoting a membership discount is common and popular among both unique gyms as well as franchise fitness centers. Promoting the opportunity for a member to bring a family member or friend and to each of their workouts is another common promotion. Many gyms and fitness centers use this promotion to help drum up memberships and registrations.
Using a member spotlight and employee spotlight is a great way to build and establish loyalty among patrons. You can also appeal to those who have a vested interest in getting healthy or remaining strong and fit year-round. With a member and
employee spotlight, encourage those who work out regularly to remain committed and dedicated. Promoting and rewarding those who work hard can keep them coming back in the future.
Promote specific activities and classes you host at your fitness center or gym using a digital sign campaign. Using digital signs is a great way to keep your promotions on rotation without minimizing your sign’s visibility or potential reach.
Final Words: Fitness Marketing
Once you are familiar with gym and fitness marketing, determining the best language and messaging will come much easier. Choosing the right visual elements is much easier for a gym’s signage and interactive marketing setups with marketing knowledge. With a deeper and more thorough understanding of how gyms communicate with prospective and loyal customers, ensure that your next digital sign campaign is as genuine, authentic, and successful as possible.