Retail malls are advancing their methods of connecting with their customers more. Sometimes retails have their employees reach out to them, and they also use social media to engage their customers. Either way, they never want to separate themselves from the satisfaction of those that visit their stores regularly. And with the versatility of the technology, stores and malls can’t stop spreading the word about their products or brands. Retail advertisements have never looked the same since this century, and a new addition to these methods include digital signage.
If you’re not familiar with digital signage, think of it as a helpdesk display consisting of assets related to your visit. The retail signage software is usually modified to correlate with what retailers want their customers to see. Without further due, here are five ways digital signage solutions can benefit retail malls:
1. Retail Advertisement
This seems obvious, and it makes sense given the purpose of digital signage to display products for purchase. These could range from displaying in-store ads regarding specific items, commercials you’d normally find from television, or even people discussing what makes the item worth the money. Let’s break down the specific methods of retail advertisements:
Showing movie trailers or ads. You can use these in the electronics sections of most stores. Some screens might allow customers to take a closer look at a movie they’re interested in, whether they want to see it now or wait for future updates regarding trailers or ads.
Video games. Another method of using these screens to attract customers, which allows users to see demos. Some screens may include touchscreen interactivity to display more info for kids and families to check out. For example, toys-to-life tricks can be showcased to encourage kids to buy them or ask their parents to buy them. Even select places may have screens where kids may interact with a video game character they like.
Stock availability. Some stores take their displays to the next level by modifying frozen food sections to display their stock. It also keeps consistent with the rest of a store interior’s colouring by having a white backdrop with retail-specific details. While it may not be as prominent as the other examples, it is still engaging.
2. Guidance and Instructions
Malls are not easy to keep track of, given how large they can be. This is an issue that malls with plenty of floors manage to tackle, but even ones with a single floor may need to keep their customers from getting lost or confused. One of the best aspects of including digital signage solutions is that maps can easily remedy such a problem. They can add specific what stores are present in the mall and where a customer is currently at. Other details like bathrooms, telephones, and exits are also useful additions to maps in malls.
Most malls tend to display a single screen or poster that shows what each floor where applicable. However, now there are maps with interactive screens that display specific floors to keep the screen from cluttered. Moreover, the store hours and small animation ads might get their attention from time to time. They require less work than using the standard paper maps and add to stores that are already adapting.
3. Point of Purchase Displays
This is more noticeable with grocers and retail shops. And it has been a trend to see digital screens work as a point of purchase display in recent years. It’s beneficial when lines are already long to entertain customers. Besides, it works for those who want quick service and multi-task.
Fast-food restaurants are the more common locations of this kind of retail signage software, but how can it work for other retailers with different purposes? Perhaps it may add to a registry for any customer with a specific purchase they want to make that would normally not be done at a standard cash register. It’s also helpful when some stores may have no cashiers present so long as the stores are willing to protect their devices from damage or hackers.
4. Adding Specific Updates about the Retail Malls
When selling products or helping people isn’t enough, digital screens can update with real-time information of importance. These can include any weather updates from any weather reporter. Besides, ut is especially handy for anyone who doesn’t want to update their phones. It’s also great to work with when other updates like missing people or the whereabouts of a specific individual may affect a mall or city’s safety. Some cities even use these with public service announcements in mind, especially when weather warnings like harsh colds or hazardous heat is in effect.
5. Displaying In-Store Digital Media
Whatever kind of in-store digital media you may need, retail malls want to keep their customers interested in what could be present at their stores beyond their products. Aside from sharing with people what they already contain, they may also use these screens to better compare themselves to other retailers regarding price and even the quality and devotion of their employees.
These digital signage forms may even contain specific graphics that help set the mood for the store, whether it’s people being content with the store in-mind or even interactive screens that might get kids’ attention in the vein similar to most floor games found at malls.