People visit theme parks to spend a fun, adventure-filled day with friends and family. These destinations provide an escape from modern life to a fantasy world created for a splash of refreshment and relief. To improve this experience, theme and amusement parks are now opting for digital signage. From big theme parks like Disney World to small, family-owned waterparks, organizations are leveraging digital signage solutions to streamline the guest experience.
Ways to Use Digital Signage in Theme Parks
Digital signage offers theme parks an innovative way to creatively inform, engage, and advertise to their guests. Digital signage in theme parks has proven to not only increase revenues but also provide emotional value and enhance guests’ overall experience.
To achieve the benefits above, strategic digital signage placement is vital. Here are some creative yet practical ways you can use digital signage for your theme parks:
Welcome Screens to Excite Visitors
Your entrance is where your guests begin their journey, and therefore, a proper welcome will grant the right first impression. With digital signage at the entrance(s) of your theme park, you can customize captivating content, such as welcoming messages, exclusive events, and videos of people enjoying the best activities and new rides in your park.
This can help create hype and the right energy to attract, motivate, and engage your guests and potential customers.
Inform & Engage Visitors at Ticket Booths
Theme park digital signage can provide information at your ticket boards to let your customers know about ticket prices, special offers, membership specials, and exclusive events. It is also a great place for you to advertise group package deals and special rates, such as for birthday parties, company events, and any other celebration events. By incorporating theme park digital signage, you can enhance the guest experience and improve communication with your visitors, making it easier for them to navigate your park and discover all the exciting things it has to offer.
Help Reduce Perceived Wait Time
It is inevitable that people sometimes must wait in line, which will eventually exacerbate their impatience. You can convert this situation into an opportunity to drive more revenue with theme park digital signage. By showing informative content, such as park-related videos, themed trivia, and a special-events schedule, you can help reduce perceived wait time while keeping guests informed.
In addition, you can also use large digital screens to display a live queue status and allow guests to join the queue virtually via smart queue-management solutions. This way, digital signage in theme parks keep your visitors entertained, resulting in a better waiting experience. When guests are pleased, they’re likely to stay in your park longer and spend more money.
Make Navigation Easier
In today’s theme parks, it’s easy to lose track of direction amidst the excitement. That’s why theme park digital signage displays are a must-have. From large outdoor digital displays to interactive kiosks, theme park digital signage can act as directories to guide guests to where they want to be. By displaying intuitive 2D or 3D maps (or “You are here” maps), directions to various rides, and other graphics, visitors can easily navigate a sprawling park. Theme park digital signage can also be used to showcase important park information, like show schedules and attraction wait times. Ensure that the maps are color-coded to make them easy to understand, and your theme park digital signage will be a hit with guests.
In addition, compared to traditional printed maps, digital signage in theme parks is not only the most cost-effective way to manage and update your directory, but also the most interactive and efficient way to direct your guests to the right place.
Deliver Timely Information & Emergency Alerts
Using theme park digital signage, you can deliver timely information such as closing reminders, event notifications, and more.
With cloud-based digital signage software like NexSigns, you can make timely updates to all your digital signage across the whole park with ease. In case of unpredictable emergencies, you can easily update all the screens inside and outside the park to broadcast urgent alerts to your visitors. Digital signage in theme parks will not only ensure that your visitors are always informed but give you the option to execute a full evacuation quickly if necessary.
Share Weather Forecasts
Theme parks can deploy digital signage solutions at designated locations (especially in high-traffic areas) to quickly notify visitors of weather conditions. If you have an outdoor theme park, you can keep your visitors informed about the most up-to-date weather conditions to help them prepare for a great outdoor experience.
On the other hand, for an indoor theme park, you can help your visitors plan their time accordingly to cope with weather changes.
Digital Menu Boards for Cafes, Restaurants, and Food Stalls
Let’s not forget about the food stalls, cafes, and restaurants you may have at your theme park. Compared to traditional printed signs, digital menu boards offer a new way to display your menus in an eye-catching way. You can not only attract attention with captivating animation, but also show vibrant food images to stimulate your visitors’ appetites and encourage ordering and purchasing. In addition, you can advertise your top-selling items, limited-time offers, and exclusive products to cross-sell and upsell your visitors.
Generate Extra Revenue by Selling Ad Space
It’s worth mentioning that cross-promotional marketing is vital for any successful marketing strategy. You can make the most out of your theme park’s digital signage by leasing ad space to brands or other third parties. Digital signage in theme parks will help you expand your collaborations with many businesses and generate extra revenues at the same time.
And finally, the gift shops! The theme park experience is not complete without a visit to the gift shop. With digital signage in theme parks, you can display all your promotions, product catalogs, discount offers, QR codes, and more. In addition, you can drive sales by using digital shelf-edge displays across your product shelves to show product information, prices, and advertisements.
Bonus: Other Ways to Use Digital Signage in Theme Parks
- At the entrance of every facility: Display height and safety requirements
- At the transportation stations or inside shuttles available in the park: display ads, schedules, and any park-related information
- At the entrance of the washroom: Display event schedules, directories, and ads
- At the service counter: Display directories, special events, limited-time offers, membership deals, and more
Industry-Leading Theme Parks’ Digital Signage Solutions
The collaboration between NexSigns software and the Nano-PC3 digital sign player provides the optimum performance for digital signage in theme parks. Using cloud-based content management software, you can easily update the content of your screens anytime, anywhere. This way, NexSigns helps transform how your visitors see your theme park. Contact us today for a free consultation!
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