5 Reasons Why Investing in Digital Lobby Signage Is Essential for Modern Offices and How to Do It

Receptions and Lobbies: Worth Investing in!

Receptions and lobbies are among the first important things that employees, clients, and visitors see when entering the office. The first impression has a tremendous impact including a deal with the client and motivating employees to work extra hard. To maximize the benefits associated with receptions, you should invest in digital lobby signage to meet the office goals.

Upgrading to Digital Lobby Signage for Modern Offices to Attain a Seamless Visitor Experience

From the minute a visitor enters your office, you need to ensure that you make an excellent first impression. You have to make your visitors feel comfortable, show them the directions, and tell them about what the company offers. However, you can attain all this using digital displays —and the significant part is, you can install it easily and quickly.

Traditional lobby signage uses up a lot of money and time for changing directories, branding, and other vital data. Thus, failure to keep your office upgraded can cost a heavy amount of resources, and you could end up losing your business. By implementing digital signage solutions, you ensure that your branding is eye-catching and updated while saving money.

Equipping your office with electronic display software ensures that your office runs with monitors and TV screens. This allows you to share your business information that matches your goals. The best part of this technology is that it has a cloud-based solution that enables you to update business information without a physical presence.

How Does Modern Office Lobby Digital Signage Help Your Business?

Digital screens play a significant role in improving the experience of both the staff and visitors. Before implementing them, know the goals you want to achieve with digital lobby signage. Also, you must choose information like directories, wayfinding, and calendars to display. Here are 5 reasons why investing in digital lobby signage is important:

Helps Keep Information Updated, Saving on Time

You can update the information on electronic screens at any time at any location using an online dashboard. Hence, you do not have to use a printer or be on-site to update the information.
Furthermore, equipping your system with unique features enables you to customize your information at certain pre-set times automatically. Since digital lobby signage is cloud-based, you can manage the information remotely whenever and wherever.

Keep Guests Engaged and Interested

The downside of traditional non-digital lobby signs is that they are static, forcing the guests to move on once they take a look. Nevertheless, digital lobby signage is adaptable, interactive, and dynamic. With a single screen, visitors can attain a wide variety of information from directories, news feeds, and web pages.

Modernize Your Lobby

Offices with a good reputation for being tech-savvy and modern are deemed to be effective and efficient. Thus, equipping your office with digital lobby signs offers your business an elegant and modern look that is also practical.

Improve the Visitor Experience

Digital lobby signage also provides a seamless experience for your guests and visitors. The signs provide vital information that visitors ask for and additional data that can inform their behavior.

Create Business Awareness

Office displays can assist your employees and business in gaining exposure by sharing corporate news and online reviews. Using a clear call-to-action and unique content is an easy way to attract people’s attention.

How to Launch a Lobby Digital Signage Project?

Launching a lobby digital signage system is an effortless and easy task. You do not need to make a large investment or have a lot of technical knowledge if you have the right display solution. Here are 3 main components you need when building a digital lobby signage project:

Digital Signage Player

This small gadget helps develop smooth transitions between displays and content. The system may come preloaded with the software depending on the type of system you choose.

Lobby TV Displays

A TV screen is the first device you need to display content in your office. You can opt to buy cost-effective TV screens that fit your budget and suit your taste. But, remember to focus on quality even if you are purchasing many screens.

Digital Signage Display Software

Purchasing the ideal display software will enable you to maximize all the profits you can gain from equipping your office with a digital signage system. When buying display software, pick one with apps for automated news, custom graphics, social media feeds, and reviews. Ensure that you pick a lobby signage software that is secure, powerful, and easy to use.

Vital Things to Consider When Launching Modern Office Digital Lobby Signage

When launching an office lobby digital signage system, there are vital components you must consider. They are your TV screen’s cost and your digitalized content plan.

Managing the Cost of Hardware, Software, and Lobby TV display

In most offices, you will find video wall installations, which vary depending on the size and quality. Most offices have lobby displays that cover the whole wall with many HDTVs. Although this lobby sign installation offers a perfect look, it tends to cost more money. Installing such large installations can be unnecessary, and the best way owners can maximize profit is by using cheap options.

When coming up with a budget for your signage system, make sure you plan for the things you need only. For instance, you do not need your electronic signage player to extract information from eight screens simultaneously. Thus, this player will have more processing power than you require. If this amount of processing power is too large, you should reconsider not making the purchase.

Your Plan for Digital Lobby Signage Content

To get the maximum benefit out of your digitalized office signage, you must update the content regularly. Remember, displaying only the company logo on a digital display will not bring many new benefits, as you can do this with printed signage.

When you plan to launch digital lobby signage, brainstorm and develop a content plan. The content plan should contain necessary information such as future events and branding material. Note that creating this plan in advance enables your team to follow through with the steps and meet objectives.


It is critical to know that a lobby is a unique place that serves both the employees and clients. The use of a digital lobby sign is a gesture that helps welcome your guests and keep them comfortable.

You can learn more about NexSigns’ Digital Signage solution and connect with us on FacebookLinkedInTwitter, and YouTube to get the latest info on digital signage!

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