Mall digital signage is not only for wayfinding in shopping malls. Even though online shopping has increased in popularity, it’s still beneficial to have marketing in a commercial space for your business. Having a physical storefront is a great way to get walk-in shoppers who will make impulse purchases they weren’t planning on. In fact, 8 out of 10 impulse buys are made in brick-and-mortar stores.
So, let’s talk about the different types of mall digital signage and what’s best for your business.
Indoor Mall Digital Signage
First, we’re going to cover indoor mall digital signage. There are several types of signage that can be used to increase customer traffic to your store.
1. Digital mall signage
Did you know that 80% of businesses using digital signage have seen an increase in sales of up to 33%? Digital mall signage is digital, of course, and uses LED or LCD screens to display videos, infographics and any information about your business.
Having flashy, bright colored digital signage in your storefront is sure to draw in organic traffic. We recommend:
- Digital posters
- Video advertisements
- Free-standing digital mall signage
- A-Frame digital sandwich board
Digital signage is an excellent choice due to its versatility. For example, you can use it to promote events, special offers and contact information such as social media accounts.
Along with mall digital signage, interactive kiosks work well. Potential customers can interact with the kiosk on their own to find out more information about your business. You can also use kiosks for customers to make payments, as well.
3. 3D mall signs
3D signs are excellent at grabbing attention. The letters pop out and will create an interest around your business. They can be used indoors or outdoors.
4. Other Types to Consider
Other types of useful indoor signage include:
- ADA compliance signs
- Menus for food
- Wall graphics
Outdoor Mall Digital Signage
Along with indoor mall signage, don’t forget to consider exterior signage. Digital signage should only be used indoors, due to weather and safety.
1. Directional signs
Directional signage will help customers get to your business. If someone gets lost or confused, they are less likely to go out of their way to try find where your store is located. Also, using directional signs you can meet ADA (accessibility) regulations.
2. Channel letters
Channel letters are your classic mall digital signage. They are the big letters and logos you see showing a business and are typically on outside the storefront.
3. Pylon signs
If your store is right beside a major road or highway, pylon signs can help you reach potential customers driving by. They sit on top of high mounts, so they can be seen from a distance.
4. Monument lights
Monument lights work well in a parking lot. They are the lights you see mounted onto stone, drawing you into the parking lot to enter the business.
5. Floor and sidewalk signs
You have surely seen this type of signage outside of a business. Floor and sidewalk signs are on stands and are typically found right outside the door displaying specials, or a unique message to draw people inside.
To sum up, there are plenty of types of signage to choose from. Ideally, you want to select the right digital signage that suits your business objectives. To find the most optimal solution for your business, you should always consider talking to digital signage experts to learn your options and have a good tackle plan. We are always here to help! Book a free consultation and learn more about NexSigns.