Who represents Gen Z/Millennials?
Being classified as the generation which has little to no recollection of life without smartphones, Generation Z (Gen Z) is the youngest group. The youngets group of voters, educated citizens, and those employed who benefit from the technological boom the greatest. Their ages vary from approximately 18-23 years old, which means they are making financial and personal decisions independently. Millennials differ from Gen Z because they are ages 24-39 years old. Most of millennials have completed higher education, are money-earning and spending members of society; as they have been for some time.
With the invention of technology and the continued growth, the Gen Z and Millennial age groups are a major market to look into in any business today. They understand the technology and interact with it on a daily, if not hourly, basis. This generation grew up on fast-casual dining and has made it what it is today. However, with the changing demands and trends of what Gen Z/Millennials are interested in, quick-service restaurants need to provide digital menu boards for this ever-growing customer population.
Technology advancements have created a lane for businesses to communicate and market clients in new and exciting ways. There are apps for learning, interacting, and purchasing. While Gen Z and Millennials alike have grown up using technology and have perfected how to use it effectively. Long gone are the days where quick service restaurants should only use paper or physical menus. With the recent Coronavirus (COVID-19) pandemic, many restaurants have to change from standard regulations to incorporate technological changes. This is because companies want to ensure the demands for the continued survival of their fast-casual dining experiences.
Technology is not one way fits all. There are multiple avenues where updated menu boards can be utilized. Drive-thru menu boards, inside menu boards, online menu boards, and in-app menu boards can all be uniformed amongst platforms. Having technology such as the Kuusoft Corporation’s digital menu board allows for uniformity for customers and restaurants’ convenience. Many people ages 18-39 receive most of their news and purchase information through online platforms and social media.
Gen Z and Millennials are driven to spend money when their eyes and minds are most stimulated. This is where digital menu boards come into play. A restaurant can add as much or as little information, specific design content, and updated changes as they see fit. Social media are continuous digital “menu boards,” where they provide ads and local information for user engagement. National news and community activities are also displayed amongst all online platforms. These efforts can capture this audience to spend money and provide information related to their likes and interests.
Building Your Fast-Casual Brand
Looking at most well-known companies today, they all have one thing in common, top-notch branding. Whether it is a logo, a slogan, colour recognition, or even a mascot, many restaurants have something specific to their brand. Before the technological boom, branding was simple and related to what people could see and what would make them tell others about that restaurant. With all of the many options to choose from, branding must go above and beyond what someone sees and experiences, what’s more, how it makes them feel.
Young people in the Gen Z and Millennial age groups are spending more money. More specifically, more than generations before them on food and personal items. However, they are very selective about what they spend their money on. Digital menu boards can increase restaurant business and visual recognition for increased customer acquisition of Gen Z and Millennials.
Incorporating Social Media
Having a digital menu board for your fast-casual restaurant makes it easier to provide contact information or ways for customers to stay involved with the restaurant without physically being inside. Facebook, Instagram, Twitter, and email are all social media platforms that engage users of all ages; however, the group who understands it and is utilizing it more often comprises those aged 18-39 years old. These outlets provide restaurant communication with Gen Z and Millennial customers who interact with social media the most.
To have an effective quick service restaurant, menu boards using technology can offer faster service while providing a unique user experience. This can be done when the customer selects their options safely and efficiently through the new technological menu boards.
Effective & Clear Communication
Restaurants of all kinds are looking for ways to engage customers and to keep them coming back. In these uncertain times, effective and clear communication helps the younger generations to make informed decisions and to feel safe and comfortable. This can be done through bold fonts, standard colour configuration, clear wording and pricing placement, and digital picture use.
Gen Z and Millennials have gained scholarships and a sense of community from working within their high school and college communities. Because of these philanthropic endeavours, they are always looking for ways to give back and feel a sense of purpose. This is one-way fast-casual restaurants can tap into the word of mouth of Gen Z and Millennials, where they interact with the restaurant programs, promotions, and fundraising campaigns.
Customizable Ordering for Millennials and GenZ
This is where quick-service restaurants can change their menu items and select promotions or specialty food choices for customers. As mentioned by Kuusoft Corporation, quick-service restaurants can change their menus as much as they would like or make simple additions without doing any physical work. This is a major change from the traditional menu boards of the past. Once the new boards are installed, it is convenient for restaurants not to pay for the printing and creation costs of traditional menus.
Not only will quick-service restaurants be able to utilize the ease and convenience of technology through menu boards that are digital but they will be able to reach and keep Generation Z and Millennial customers for years to come.