Using TV menus and digital displays can make a big difference in engaging customers and employees. Studies show that 80% of businesses using digital signs see higher sales. Plus, customer satisfaction goes up by 46%, and the average purchase increases by 29.5%. So, using digital screens is a smart move for businesses to succeed.
While the advantages of digital signage are clear, finding the right solution for your business can be challenging. The wrong purchase can cost thousands of dollars and delay experiencing the rewards of your investment. But don’t worry, we’re here to help! Here are the top 5 TV screens that may suit your business needs.
How to Choose the Right TV Screen?
The options can be overwhelming. However, if you consider the following factors, you can find the perfect solution for your business.
Resolution becomes essential if the user is viewing the screen from a distance. However, a low-resolution TV looks less professional and appealing. Luckily, high-resolution displays at 1080px and even 4K can be affordable.
Brightness, size, contrast ratio, viewing angle, and orientation are important when buying a digital display. Pay close attention to the specs if you are integrating digital display software.
Ensure you determine where can place your screen before making a purchase. For example, if it is placed outside, you need to account for connectivity, weatherproofing, and durability.
Some digital signage displays won’t offer CMS integrations. So, if you use a content management system, ensure it is compatible with your screen.
Finally, consider what you are willing to spend. While digital displays are more affordable than ever, there are premium options.
5 Top Types of TVs to Create Digital Signage
Now that you’ve reviewed all the determining factors, you are ready to find a display that suits your business needs. Below are the 5 most common types of TV screens used to create digital signage.
1. Liquid Crystal Display (LCD)
LCD screens are known for their flexibility. They use a special liquid inside two layers of glass, powered by electricity to produce images. One of the advantages of LCD technology is its ability to deliver vibrant colors and sharp visuals. This makes them useful for things like digital menus on TVs and info kiosks in offices. Plus, LCDs are affordable and energy-efficient, so they’re a smart choice if you’re looking to save money.
2. Light-Emitting Diode (LED)
LED screens are known for their brightness and sharp contrast, thanks to tiny LED modules that emit vibrant light. The displays are particularly well-suited for outdoor use. They are perfect for outdoor ads because they provide clear content even in bright sunlight.
So, the durability of LEDs makes them a top choice for impactful digital signage installations in public spaces, corporate events, restaurants, and entertainment venues.
3. Outdoor Displays
Outdoor digital displays have become a game-changer in the advertising industry.
These displays are designed to withstand the elements, featuring weatherproofing technologies that protect against rain, dust, and extreme temperatures. They are versatile, finding applications in transportation hubs, retail storefronts, and sports arenas.
4. Touch Screen
Touchscreen digital signs create interactive and engaging experiences, turning viewers into active participants. Whether for large complex wayfinding, educational museum exhibits, or interactive restaurant menus, touchscreen technology improves digital signage immersion. Users can access information and make selections with a simple touch, fostering personalized and intuitive interactions.
5. Ultra-High Definition Displays (UHD)
UHD displays, with 4K or higher resolutions, set a new standard for visual clarity and detail in digital signage. Whether showcasing intricate product images in retail displays or delivering immersive content in corporate presentations, UHD displays offer precision that captivates audiences.
The enhanced resolution is advantageous for large-format displays, ensuring content remains sharp and impactful even on expansive screens.
Digital Signage Software
While deciding between LED, LCD, and UHD depends on how your business utilizes digital displays, all systems will need software to handle the content. The top digital signage software offers powerful graphics, adaptable functionality, and reliable content storage.
Finding Your Display
Choosing a digital display can be a challenge. However, once you understand the requirements of your business and the available options, you can can make an informed choice.