Here is a quick fact: 80% of shoppers enter stores after using digital signage. The retail sector is rapidly adopting digital signage, with many businesses adding advanced digital signage features to obtain the most of consumer analytics. Retailers should not underestimate the benefits of retail digital signage and what it can bring to their businesses.
What is Retail Digital Signage?
Retail digital signage is a communication medium that shares vivid visuals with customers to grab their attention and deliver information effectively. Compared to traditional paper signs, retail digital signage allows business owners and operators to schedule, modify, and update their campaigns with minimal delays.
Retail digital signage has three components: digital displays, digital signage media player, and digital signage software. Business owners and operators do not need to worry about system integration issues when opting in with a total solution provider. Moreover, they will be able to provide many powerful features to help business owners and operators manage their retail digital signage while maximizing its benefits.
Benefits of Retail Digital Signage
Retail digital signage can serve many purposes. From brand awareness to boosting sales, retail digital signage is a powerful tool to help business owners and operators achieve their goals.
Continue to read about the Benefits of Retail Digital Signage.
How to Use Retail Digital Signage
As retail digital signage gains popularity, many business owners and operators are still unaware of what they should be doing with their digital signage. Here are a few things to consider:
1. Place Them At the Right Locations
Where businesses place their retail digital signage may make a difference. There are many places within the stores that retailers can consider. For instance, retailers can have a video wall at the window or the center of the store to create a wow factor, build brand awareness, and draw customers into the store. Retailers can also consider having retail digital signage in the high-traffic areas to maximize campaign exposure.
2. Use the Right Amount of Visuals
Retailers are not bound to the restrictions that come with traditional static signage. Retail digital signage helps deliver visual content vividly with captivating colors and stunning motions. As a matter of fact, visuals get 94% more views than text-based content. Consider including professionally taken images and videos to brighten and spark customers’ interest.
3. Launch Campaigns at the Right Time
Timing matters more than what people think. Even if a business crafts the perfect campaign, it will not be effective if it does not reach the target audience at the right time. Many people think the timing is like luck. On the contrary, businesses can determine the right timing by analyzing data and learning from the past.
Compared to traditional rigid paper signs, retail digital signage allows business owners and operators to reflect their campaigns with real-time data to correct mistakes and capture opportunities at the right time. Consider scheduling campaigns in advance and make modifications whenever necessary to maximize the effect and achieve the goals.
4. In-Depth Data and Analytics
Interactive in-store screens are great resources for encouraging customers to enter their personal contact information while shopping. Use in-depth analytics to learn more about your current customers and the overall engagement you receive online, on social media, and even in-store based on individual digital signage campaigns you have launched. Receive in-depth analytics and reporting on your launch’s digital campaigns depending on your preferred and chosen software.
Retail Digital Signage Strategies to Consider
To maximize the benefits of retail digital signage, consider the following:
1. Set Goals
Setting goals for retail digital signage marketing strategy is one of the first steps to take when developing an online campaign. First, it is important to ask the following questions as they pertain to your clothing retail store:
- Who am I targeting with my retail signage software and who is most likely to visit my store?
- How can I appeal to my target customers in a way that is relevant and in a way that resonates genuinely?
- What type of metrics will I be monitoring and tracking? How do I determine which signs and which strategy is most effective for my customers and target audience?
- Am I using my digital displays to promote current offerings and discounts? Or am I trying to garner email subscribers and followers? What are the main goals I have in mind for my signage campaign?
- How long do I intend to showcase each of the individual signs I used to advertise products or promote my business and brand in-store?
- What type of tools or software do I intend to use to help with tracking and monitoring the data analytics? How will I track the results I receive from each digital campaign I launch using signage?
2. Define and measure KPIs
You are launching a retail digital signage marketing strategy – it is important to define which measurables are most important to you. Define your KPIs, or Key Performance Indicators, for each of the electronic signage campaigns you have in mind, before launching them live and collecting data in-store and online.
Consider your goals as well as the achievements you would like to reach with each of your campaigns, along with any budget you have set aside for the individual campaigns themselves. By setting measurable goals, you can streamline your electronic signage marketing strategy. This way, you ensure you are always maximizing your reach and appealing to the widest audience possible, both online and off.
3. Website and Social Media Presence
Developing an online presence is a must for any retail store or brand today, especially in such a highly competitive and saturated market. Retailers understand that to be taken seriously in this modern era.
Retail digital signage can help by motivating customers to follow a business’ social media accounts to establish brand loyalty and enhance its online presence. By doing this, retailers can connect and communicate with their customers effectively without physical presence. In addition, retailers can learn their customers’ preferences and adjust their marketing strategies accordingly.
Retail Digital Signage: Useful Features
Other than custom designs, here are a few useful features that retail digital signage should include:
1. Schedule Publish
Schedule publishing allows business owners and operators to schedule campaigns in advance. The content on retail digital signage will automatically update when the scheduled time comes. Moreover, business owners don’t need staff to update the screens and manually launch the campaign.
1. Image Slideshow
Produce smooth, seamless content slideshows for advertising products or distributing internal store communications.
2. Video Playback
Present stunning videos to your customers with perfect quality. Show videos, scale content to fit your screen, and sync sound to your clips.
3. HTML5 Content
Display your company website or other web content on your digital display signage.
ave the latest top stories and data from your chosen RSS feed auto-displayed on your digital screens.
4. Seamless Loops
Say goodbye to the black screens. Seamless loops mean that when your content switches, there will be no flicker of black screen. The transition from one campaign to another will be seamless.
When it comes to selecting the right retail digital signage solution, you should always look for digital signage players or media players that are easy to set up with cloud-based management software to run your displays. On top of that, you can manage multiple screens seamlessly with the centralized content management system.
Most retail businesses are concerned about high initial investments, high maintenance costs, and high power consumption. However, implementing retail digital signage should not cause these issues with an experienced total solution provider. Don’t let opportunities slip away.