How to Use limited time offers with an image of a limited time offer on a digital menu board

The Ultimate Guide to Restaurant Limited Time Offers

By definition, limited time offers are a special menu item or even a set of items that is available for a limited amount of time. Pretty creative term, right? This may be a dry and boring way to define limited time offers, but that’s their crux. Restaurant owners and marketers place great value in limited

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Text reading five things to watch out for when designing a digital menu board with a digital menu board to the right

5 Things To Watch Out For in Digital Menu Board Designs

Most designers and business owners think that creating a digital menu board is an hour’s worth of work. The most common reason supporting this conviction is “Well, it’s just a few displays.” But, those “few displays” may be one the most important factors in maintaining and growing your business. Even though the quantity of the

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Several examples of dayparting for digital signage with Guide to Dayparting as the title

The Ultimate Guide to Dayparting

Changing messages and content based on time of day is a crucial element of any communication strategy. It applies to everything from when a certain TV show is played to showing certain content at a particular time on digital signage. Digital signage software, like NexSigns, are powerful, cost-effective communications tools, but today’s consumers are bombarded

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Marble Slab Creamery store at night with new Kuusoft designed NexSigns digital menu boards

Marble Slab Creamery Chooses Kuusoft for National Digital Menu Board System

For Immediate Release Brandon YenKuusoft Inc.+1 866-546-8838 (Ext. 1061) Marble Slab Creamery Chooses Kuusoft for National Digital Menu Board System Scalable Content Management System a Key Decision Factor Burnaby, BC (February 20, 2019): The innovative ice-cream franchise, Marble Slab Creamery is now engaged in the Canada-wide rollout of Kuusoft’s NexSigns digital signage and menu board

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Digital signage expert provides a sneak peak at Kuusofts booth for Restaurants Canada Show 2019

Restaurants Canada Show 2019 Sneak Peek

That’s right we’re going to the Restaurants Canada Show in Toronto next week! We’re putting together our final preparations for the show and thought we’d give you all a sneak peek! Our Sales Director, Arvind Johal, did an excellent short video on 3 of the 10 enterprise digital signage features we’ll be bringing to the

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Text in the foreground "The Ultimate Guide to Digital Menu Boards" with a cafe background with digital menu boards installed

The Ultimate Guide to Digital Menu Boards

Digital menu boards at restaurants are not only attractive and welcoming. They are an essential part of the branding of the restaurant and displaying what’s available there. They are instantly recognizable. They make the menu items more appealing, striking a chord within the buyer that this is the right choice. SoC (system on a chip)

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A sword with mere exposure on it swings between two cartoon men

The Mere Exposure Effect

Brand marketing takes many forms. From direct to indirect marketing, the competition in the market is such that constant innovation is needed. The global economy means that brands face tougher competition. Where brands would only compete within a country, they now compete internationally. For survival, organizations are turning to more and more sophisticated marketing strategies.

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Woman sitting at a slot machine with the machine backlighting with its vibrant digital displays

What Restaurants Can Learn from Casinos

Restaurants face the constant challenge of the desire of diners for instant gratification, a personalized experience, and variety, all while trying to stay ahead of the competition. Good restaurant owners want patrons to enjoy your experience, to spend as much as possible and to keep coming back. Casinos want you to spend every last penny

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Close view of a balance sheet with a calculator and pen on top of it

How Restaurants Adapt to Rising Costs

Quick service and fast casual restaurants operate in a cutthroat industry. One of the ways restaurants try to ensure repeat patronage is to offer value for money. This loyalty can be further boosted by smart marketing initiatives like cross-selling and upselling. Management might even cut the profit margin in order for the restaurant makes a

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Old cartoon style person whispering into the ear of another person

A Restaurant’s Guide to Word of Mouth

Restaurants deploy several marketing strategies. They advertise on local television and in local newspapers. Recently, social media marketing has also become an effective way to attract customers to the restaurant. Ratings and comments allow the public to give others an insight into their dining experience. What is word of mouth marketing? Before the average customer

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Smiling couple enjoying a meal at a restaurant with their friends

Importance of Customer Experience in Restaurants

The restaurant business has always been a hectic territory. Young and old entrepreneurs alike find it hard to navigate the market. Lots of innovation, experimenting, and patience are required to call yourself an owner of a successful restaurant. Despite the changing trends and current difficulties, there is one thing that has stayed the same over

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Vision Expo West 2018 banner with optical design event details and Kuusoft's booth #MS13049 are detailed

What to Pack for Vision Expo West

It’s that time of the year – Vision Expo West is going to take place on September 27 – 29 in Las Vegas. After multiple decades of success, Vision Expo West became the best and most celebrated optical exposition in the entire United States. It brings together ophthalmology, optometry, and opticianry under one roof. During

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