Gym Digital Signage has become one of the necessities for gyms and fitness centers. Let’s be real: The first impression matters. Some gyms claim to have the best experience, filled with the most high-end fitness equipment and programs, while others find it to just be average and not as great of an experience as it should.
But what kind of an experience do you want YOUR gym to provide? Great or just average?
We have some tips to help you combine your marketing strategy with Digital Signage to create a modern look and attract new gym members to join your facility!
Defining Your Gym & Gym Experience
Defining your own gym experience and applying it to a grander scheme can be tough, but by no means impossible. It just depends on what kind of a business model you want your gym to have and how pleasurable of an experience you want to provide for newcomers or experienced gym-goers.
By knowing what you and other gym-goers want, it makes it easier to advertise and sell your fitness programs and gym memberships. After all, you are looking to provide a great gym experience, and newcomers are looking for one!
Selling & Marketing Your Gym
Much like with all things in life and business, selling yourself and marketing your business is a difficult task. Getting it right is important, as the fitness industry can be a dog-eat-dog world.
However, that shouldn’t be the same when marketing your gym, especially when we live in an era where people are very health conscious. The competition in the gym industry is not the same as before, and this is why you must use the best marketing strategies for your gym.
We have compiled a list of tips to help you market your gym:
1. Class Scheduling & Activities
When it comes to a gym experience, many are oftentimes looking for a group exercise that is well-coordinated and fits with their life or work schedule. This is important, especially if you want to market a great gym experience to everyone, that you keep in mind the needs of both your regular and new gym members.
That is why you should always have consistent and intriguing activities for your gym. This helps to get more participation from your members and can give them even more memorable experiences as well.
What you can also do for your gym is add some flair to it, such as having competitions and content alongside your regular exercise activities. This not only provides more variety for your gym members and newcomers but promotes more engagement from them as well.
2. Advertise with Promotions
Everyone wants a great deal for their gym membership. As we tend to prefer deals that are not only the most efficient but also the most inexpensive, providing your customers with a money-saving deal will help build a strong relationship with them.
Of course, not every piece of content on your digital gym signs needs to be a promotional deal. However, you must offer regular deals to entice new people to try out your gym. By adding a few offers here and there, it can make a difference in their gym membership experience. That can say a lot about your gym as both a fitness center and as a business.
Whether it is adding a beginner’s course for those looking for group exercises, or a fitness coach program for those who are looking to train with someone, these deals and promotions would boost the quality of life of both your gym and your gym members, both metaphorically and also quite literally.
One of the best ways to help with promotion is through the help of digital signage. Since everything is going digital, using these new tools at your disposal, adds more value towards defining what you want out of your gym by providing these gymnasium signages for your clients. For easier access and membership gain, make sure to have some of them lying around at the receptionist desk. That way, you get the word out of your deals and promotions, and they have something neat to take home and consider.
3. Social Media Is Your Best Friend & Advertiser
To further elaborate on the idea of promotion and offers, with the amount of communication that we have nowadays, it also doesn’t hurt to use social media to your advantage. Be it by making your posts or by hiring a social media director, it adds more variety to the lifestyle your gym is willing to provide for your members.
What social media also does is that it attracts newcomers as well as influencers to try your gym out and see if it is indeed walking the walk and talking the talk. This not only benefits your gym, but it also shows that even the latest celebrities are getting a kick or two out of the gym experience you have created for them.
Plus who wouldn’t want a few Tik-Toks or Instagram reels on your gym space?
It can also add more engagement with the people you already have as members to your gym as it makes it easier to contact you and even host a spotlight with them, showcasing to newcomers who are looking for a gym how great of an experience it is is and why. Adds motivation and a community for many to join as they start their fitness journey.
Once again, with the help of digital gymnasium signage methods, it can help to further provide more for the public in terms of information and understanding the needs of working out and maintaining a healthy lifestyle.
Now...How Can Your Gym Create Motivations?
This is the hard part for anyone that goes into a gym: the motivation aspect.
Yes, it can be hard and it can be a time-consuming task for many, which is why it is important that as someone running a successful gym recognize that. After all, we are all humans and sometimes it takes time to truly feel motivated to do something.
Thankfully, we know how to keep your gym marketable and successful but also motivate those who go on the regular. That way it feels more like a hobby or a passion to hit the gym rather than a needless chore to do.
1. Schedule Fun & Engaging Class & Activities
Remember when we said to keep class schedules and activities?
Well, as stated there, we also want to encourage you to provide more meaningful experiences to them as well. It is important to stay consistent, but you also can’t be robotic about them either.
Thus, by adding not only these classes but a means of achieving a goal as you enter one or any group exercise or activity you feel like joining, it makes the gym experience more memorable for you and especially for the gym members and newcomers.
And adding the sense of community also makes it more like a home away from home for many who are looking to make a drastic but beneficial change in their life. This can be done with the help of digital signages as they can communicate with new gym members on what to expect from your gym and its activities.
2. Educating Adds Value & Motivation
As much as we don’t think it, educating and spreading awareness of the fitness lifestyle can benefit and motivate people into going to the gym and exercising.
By allowing an additional means of understanding your body and your health rather than blindly swiping a card for a membership, it adds an inspiring message and value to people’s gym experiences. It can also add value and motivation to your coaches, trainers, and of course, to your lovely gym members.
It also once again boosts engagement and a sense of community as you can post this educational content through the social media aforementioned. It can also be used for YouTube videos for those who are still on the fence about working out and looking for the right gym. Digital signage methods such as cards or letters that can talk about certain foods and muscle groups can go a long way, be it printed or even on social media.
By allowing the flow of educational content and motivation, it can bring those who are anxious about the gym more easily.
Additional ways of doing this can be by hosting a few courses on maintaining a healthy lifestyle, what happens if you put too much force on your body, and the best ways to get those gains you’ve been dreaming of having since day one.
3. Add Some Entertainment To Your Gym
The best way to motivate people is to add a little bit of entertainment to your gym.
What we mean by entertainment is clearly to add a sense of ambiance to the gym space you are creating that allows for gym members and employees to thrive and work out with ease.
The best way of doing this is by having TV screens and allowing certain channels to be watched for those that are taking a break in between and want to know what is happening in sports, TV, or in general. Allow a wifi password that would be free and accessible to gym members so they can listen and even watch their choice of entertainment as they work out.
You can also add more themes to your gym as well, at least in terms of color ambiance and atmosphere. This too can be done with digital signages such as wallpapers or other promotional designs that speak to the type and quality of gym experiences you have to offer to gym members. Adds the atmosphere needed and even a motivational booster for many who need it.
4. Merch Says It All
Sometimes for some people, especially those like social media influencers and just people still on the fence about joining a gym, clothing or special items exclusive to your gym can help motivate people as well.
Be it a simple t-shirt or sweater to even a water bottle or phone case, these small items can drastically change the perception of many people into wanting to join the gym. And as we mentioned the social media influencers not only market your gym, they can also market your merchandise as well.
Gymnasium signage can also help to sell merchandise as well. With catalogs and options to choose from and easy to pick up from the receptionist desk, it also, once again, adds value to your gym experience as well.
Seeing how merchandise can add that sense of community, drive, and also a means of belonging for many who are just starting shows that they are eager to continue their routine and maintain that healthy lifestyle that they aspire to have.
It is important and sometimes even necessary to want to elevate the playing field when it comes to both marketing and even motivating others into joining your gym. It is not easy running a successful gym and using these strategies and applying them to your gym, can make a drastic difference for many joining or looking to join.