For supermarkets and grocery retail stores, the competition is tough. To stand out from the crowd, you need to ensure that you have the wisest strategies mapped out. The secret to thriving in this competitive market is by understanding the dynamics of the placement of products. Whether it is fruits, vegetables, or other packed goods, you should understand the art of merchandising. A lot goes on in supermarket product placement, from finding the correct location to allocating the right amount of space.
Today, we will be helping you navigate the world of supermarket produce placement and the various factors that come into play. Let’s get into it!
What Is In-Store Product Placement?
Before we dive into the details, let’s first get a firm grasp on the basics. In-store product placement refers to the skill of organizing and displaying products according to a well-thought-out plan. For instance, it is common knowledge that most of the population, when enters into a grocery store, tends to opt for available things at eye level. A planogram helps managers to consider the designing, planning, and shelving of products.
A well-designed planogram can make or break your business. Efficiency in this area can lead to a boost in sales with enhanced brand recognition. Moreover, the grocery retail world can also increase its customer base through this element.
What Is a Planogram?
You might’ve noticed that we mentioned the need for a well-designed planogram. But, what is it? Various strategies back the scientific study of supermarket product placement. It is a visual model that helps managers navigate the best method to place their products. The best method is, of course, one that will boost their sales.
Planogram: a diagram or model that indicates the placement of retail products on shelves to maximize sales.
Factors to Take Into Consideration
It would help if you considered several factors while creating the lighting, the customer base’s demographics, amount of square foot allotted, best seller items, etc. Moreover, the width, usage of mirrors, and foot space are crucial factors as well.
If a store-keeper wants to maximize the space and make the most out of his/her grocery retail business, some essential elements must be kept in mind while creating the planogram. These include the size of the store, items being sold in each category, foot traffic, high-demand products, and shelving space available.
Tips for Smart Supermarket Product Placement
Supermarkets and grocery stores can easily tackle this intricate art if managers and organizers pay heed to the following tips and tricks in grocery retail.
1. Placement of Essentials
The easiest trick in the book for grocery retail is to make your customers work for what they want. Some products are known as staple food items. This includes bread, butter, milk, eggs, and more. All these are necessities that most customers will want to get at any cost, no matter how far they have to roam in the store.
As a manager, you should make full use of this factor and place the essentials right at the back of the store. This way, your customer will have to pass through all the luxury items to get to the basics. These walk-through aisles full of temptation will entice them into buying things other than the essentials. It is a proven supermarket product placement trick to generate more sales.
2. Eye-Level Advantage
Merchandising is all about displaying the right products to the right target audience. For this, you need to get in the people’s shoes and set objects at their eye level. In the retail world, we call it “eye level is the buy level.” Thief eye level will differ for different audiences.
The shelves at the bottom are appropriate for children, while women usually gaze first at the shelves right in the middle. Men, however, will pay more attention to shelves that are one above women’s level of gaze. Increase the visibility by placing them on appropriate levels. The second and third shelves from the top will be your Bulls-Eye Zone.
What to place in the Bulls Eye Zone? Your best selling items and high-margin products, for sure!
3. Sales and Marketing
Thirdly, one can never forgo the effect efficient sales and marketing can have on boosting sales. Placing the product just on the level of vision won’t cut it. You also need to ensure to place the product in their minds, which is possible through smart marketing. Whether it is print, online or digital, a smart marketing strategy can build a need for your product which would eventually boost sales. You can achieve maximum results from your grocery retail store with the right marketing.
4. Impulse Buying
A grocery store manager’s dream is to have tons of impulse buyers under their roof. It is prevalent for designers to allocate the space near the tile for crisps, magazines, chocolates, or even chewing gum. These are non-essential items. However, they are highly desired and affordable. Therefore, there are high chances that your customer will impulsively add them to the cart while waiting at the checkout or paying for their items.
According to statistics, an average shopper will make 3 unplanned purchases in 4 out of every 10 store visits they make. Make the most out of the till area via this supermarket product placement technique!
5. Cross-selling and Up-selling
Cross-selling is the method of placing all complementary goods in close vicinity. This is a useful trick when customers make a purchase; They will be thinking of other things that go well with it. In grocery stores, chocolates and flowers are placed together for gift-givers. Batteries near electrical goods and detergents nearing cleaning tools are all examples of cross-selling placements. Make ready-to-buy bundles and place complementary goods together for cross-selling.
Up-selling is the art of persuading your customer to make another purchase of higher value paired with the one they initially chose. It is a great method to generate revenue, increase sales by providing them with add-ons and showing them premium versions. Set a space for add-ons near the checkout area to remind your customer of what they have missed out on.
6. Endcap Displays
Using end caps is the perfect way to display your branding out to the world.
The interesting thing about end caps is that you can use them for multiple purposes, from spotlighting sales to showcasing your new arrivals. Cross merchandising can also be handled through these encamps. Moreover, you can take it up a notch by using digital signage. These can function as an end cap and showcase your sales, best-selling items, and even new arrivals with ease.
With a high amount of virility, you can be guaranteed that customers further down the aisle or those right near the till everyone will have a clear view of your highly favored items.
Supermarkets Product Placement: Conclusion
The placement of your redcoat can do wonders for your sales. It is crucial to realize that shelving is not placing your best sellers together and hoping for the best. It involves strategic planning and design while keeping the psychology of buying in mind. How you display your offerings is going to be directly proportional to the success of your store. Apply these supermarket product placement tips to your stores to maximize sales.