Are you looking for ways to make your digital menu board for a coffee shop stand out from the competition? With the right design, your menu board can be the focal point of your coffee shop and draw in more customers. Here are 10 tips to make your coffee shop menu board unique.
1. Use a Large, Easy-To-Read Font
People are likely to be reading your menu board from a distance, so make sure you use a font that’s big enough and easy to read. If you use a printed or electronic menu board, sans serif fonts are more legible than serif fonts; also, you should consider using a bold font to make it stand out even more.
The same principle applies to handwritten menus on blackboards. Regardless of whether it sounds like a great coffee shop idea, avoid writing that is overly elaborate or difficult to understand.
2. Keep the Board Well-Lit
Poor lighting can make it difficult for customers to read coffee shop menus, so make sure to illuminate your menu board so everyone can easily read it in any lighting condition or time of the day.
Moreover, the proper lighting makes your coffee shop menu board stand out from the rest. That’s why this is one of our favorite coffee shop ideas since it is simple and relatively cheap to implement.
3. Focus on Essential Drinks, and Food
Here’s another menu board idea that many businesses overlook. You don’t need to include every single drink or food item on your coffee shop menu board. You can always have a more detailed menu available for customers if they ask. The benefit of this hack is twofold:
- A simpler menu board avoids overwhelming customers, which could cause them choice paralysis or, worse, lose interest and go elsewhere.
- On the other hand, since customers decide more quickly what they want to order, the queue moves faster, which translates into better table turnover for your coffee shop.
That said, focus on the most popular items and leave off anything that’s not frequently ordered.
4. Divide the Menu into Logical Sections
Break your menu up into categories like coffee, tea, and food so customers can easily find what they’re looking for. Don’t make the mistake of underestimating the power of this simple menu board idea. We are used to quickly scan the news, blog posts, billboards, etc. Therefore, dividing your coffee shop menu by categories not only helps readability but also boosts your sales.
5. Include Pictures or Drawings
Adding visuals like pictures or drawings of your items can be a great way to draw customers in and make your menu board more inviting.
Moreover, with digital menu boards, you can present your menus with captivating visuals, vivid menu images, and dynamic animation. By doing this, you can capture your customers’ attention, help them make faster ordering decisions, and increase overall sales.
6. Use a Bold Color Scheme
Use vibrant colors to make your menu board stand out and draw customers’ attention. We are not talking here about breaking the overall aesthetic of the coffee shop. Just to give your coffee shop menu board the attention it deserves.
7. Add Seasonal Specials
Another great coffee shop idea is showcasing seasonal specials in a separate section on your menu board so customers can find them quickly.
This menu board hack serves a double purpose. On the one hand, it prevents the menu from becoming monotonous for regular customers. On the other hand, it is an opportunity to experiment with new recipes that could become your next bestseller.
8. Feature Signature Drinks
You can think of this coffee shop idea as a variation of the previous one. Make sure you highlight any signature drinks that you offer. This is a great way to promote your unique offerings and draw customers in.
9. Add an Uplifting Message
Include an inspirational message or quote on your menu board to create a positive customer mood. It sounds simple, but this menu board idea can help you set your brand apart from the rest.
10. Have Short Descriptions
People don’t want to read long descriptions when they’re trying to decide on their order, so keep the descriptions short and to the point. This will help make ordering easier and faster.
Bonus: Include a Special Offer
People love getting something extra, so try to include a special offer or two on your menu board. This could be anything from a discounted drink to a free side order with a certain purchase.
Final Thoughts - Digital Menu Board for Coffee Shop
By implementing these 10+ menu board ideas, your coffee shop will stand out and draw in more customers. It is highly recommended that you consult with experts to capture all these great ideas in your menu board design. Our professional creative design team can help you turn your menu board into the focal point of your café, making it part of an unforgettable experience for your customers.