We all know that first impressions are important, especially for business owners who want to impress and attract potential customers. However, statistics show that we only have 7 seconds to make a strong and dynamic first impression, while many fail to create a positive impression with potential customers.
It’s terrible, I know.
Customers will make early decisions from the moment they see your store. This directly affects the opportunities they present to you.
Statistics show that 79% of customers remember a business based on their signs, while 75% of customers spoke to someone about a business after encountering the store’s signage. Moreover, 68% of customers agree that signage reflects the quality of a business and a product. Although we like to deny it, we all judge a book by its cover, regardless of how fascinating its contents are.
Here is the cold, harsh truth: DESIGN MATTERS.
This is the twenty-first century. People find attractiveness in visual and creative exhibitions. Many stores have moved on from traditional window displays and signage to modern digital signage displays. However, many stores have also overlooked the importance of visual design.
Research has revealed that the human brain processes visual information 60,000 times faster than text. Moreover, 40% of people respond greater to visual information than plain text, suggesting that pictures combined with text will produce a greater level of conception than text alone. Most importantly, over 90% of buying decisions are of stimulation by visual factors.
One significant aspect of digital signage is that it offers dynamic visual presentations that traditional boards cannot provide. Therefore, having only text information or motionless and dull content does not fully utilize digital signage’s unique function and capacity.
Your digital signage presentations can be animated to deliver lively and entertaining promotions that can quickly attract customers walking past your stores. Once you catch their attention, customers will visit your store spontaneously and increase their willingness to spend time inside.
Here are a few things to help you get started:
- Keep your content relevant and up to date with current promotions.
- Deliver a clear message: What do you want your customers to know?
- Minimize text information.
- Use photos and pictures to engage your customers.
- Remember, most people enjoy animation. Animated presentations are always more interesting and memorable than motionless illustrations.
First impressions matter. The design you choose for your digital signage determines whether you can make a strong impression on your customers within the first 7 seconds. If a successful and creative design can generate more business potential, why not adopt one?
As Thomas Edison once said, “The value of an idea lies in the using of it.” The decision is yours.