Even though online shopping has risen in popularity, it’s still beneficial to have a commercial space for your business. One place to do so is in a shopping mall. Having a physical storefront is a great way to get walk-in shoppers who will make impulse purchases they weren’t planning on. In fact, 8 out of 10 impulse buys are made in brick-and-mortar stores. So, let’s talk about the different types of mall digital signage and what’s best for your business.
Indoor Mall Signage
First, we’re going to cover indoor mall signage. There are several types of signage that can be used to increase customer traffic to your store.
1. Digital mall signage
Did you know that 80% of businesses using digital signage have seen an increase in sales of up to 33%? Digital mall signage is digital, of course, and uses LED or LCD screens to display videos, infographics and any information about your business.
Having flashy, bright colored digital signage in your storefront is sure to draw in organic traffic. We recommend:
- Digital posters
- Video advertisements
- Free-standing digital mall signage
- A-Frame digital sandwich board
Digital signage is an excellent choice due to its versatility. For example, you can use it to promote events, special offers and contact information such as social media accounts.
2. Kiosks
Along with digital signage, interactive kiosks work well in a mall. Potential customers can interact with the kiosk on their own to find out more information about your business. You can also utilize kiosks for customers to make payments, as well.
3. 3D mall signs
Alongside your digital signage, 3D signs are excellent at grabbing attention. The letters pop out and will create an interest around your business. They can also be used indoors or outdoors.
4. Other Types to Consider
Other types of signage that are useful indoors include:
- ADA compliance signs
- Menus for food
- Wall graphics
- Directories
Outdoor Signage
Along with interior mall signage, don’t forget to consider exterior signage. Digital signage should only be used indoors, due to weather and safety.
1. Directional signs
Directional signage will help customers get to your business, of course. If someone becomes lost or confused, they aren’t likely to go out of their way to try and find where you are. You can also use directional signs to meet ADA regulations, as well.
2. Channel letters
Channel letters are your classic mall signage. They are the big letters and logos you see displaying a business and are typically on the business storefront outside.
3. Pylon signs
If the mall your business is in is off of a highway, pylon signs can help you reach potential customers driving by. They sit on top of high mounts, so they can be seen from a distance.
4. Monument lights
Monument lights work well in a parking lot. They’re the lights you see mounted onto stone, drawing you into the parking lot to enter the business.
5. Floor and sidewalk signs
You’ve surely seen this type of signage outside of a business. Floor and sidewalk signs are on stands and are typically found right outside the door displaying specials, or a unique message to draw people inside.
Final Thoughts
To sum up, there are plenty of types of signage to choose from. Ideally, you want to select the right digital signage that suits your business objectives. To find the most optimal solution for your business, you should always consider talking to digital signage experts to learn your options and have a good tackle plan. We are always here to help! Book a free consultation and learn more about NexSigns.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
