Searching for innovative ways to elevate customer experiences, optimize operations, and drive revenue? Digital kiosks can help businesses address these challenges effectively.
They offer many possibilities. Whether for targeted advertising, information, or direct sales, digital kiosks give your business an advantage.
Plus, the global kiosk market is rapidly growing. Analysts project global kiosk revenues will reach about $52.7 billion by 2030, reflecting strong industry demand. This shows that businesses across many sectors are adopting kiosks.
Here are the top 4 benefits of digital kiosks:
1. Improved Customer Service
Interactive digital kiosks provide faster, more efficient customer service. It allows customers to take charge of their shopping experience.
By automating routine tasks, kiosks give customers more independence and free staff to focus on higher-value work. This relieves pressure from employees and allows them to be more efficient in other parts of the business.
Another benefit of kiosks is that they enable quick, pressure-free feedback collection. Tracing buyer data with retail kiosks, like popular products and peak times, is an indirect way to improve customer experience. Acting on this feedback builds loyalty. For example, 71% of shoppers expect personalized experiences, which can be achieved with the collected buyer data.
Built-in analytics give kiosks a data edge. They can track impressions, selections, and dwell time. Retailers use this data to optimize layouts, products, and marketing. In fact, digital signage analytics allow managers to compare foot traffic to sales.
2. Decrease Labor Costs
Kiosks can answer common inquiries so staff can focus on their tasks without interruptions. This is a big advantage for managers who want to reduce labor costs and increase operational effectiveness. Thus, kiosks are a one-time investment that yield long-term operational benefits
Example: Digital signage can answer basic questions, like hours of operation, and other important details like wayfinding information.
Monthly expenses can decrease when fewer employees are needed to answer customers’ questions. By using digital kiosks for customer service, businesses can invest more in their marketing and advertising. The budget can also be adjusted to invest more into other business functions, such as the product development.
Instant content updates are another advantage. Unlike printed materials, kiosk content (menus, wayfinding, promotions) can be changed remotely in seconds. For example, digital menu items can be updated immediately if out of stock, eliminating reprint costs and human labor spent to update them.
Plus, switching from print to digital signage (including kiosks) yields big cost savings. For example, one industry report found retailers saved ~30–50% on advertising costs versus print media. This accelerates ROI: some businesses see payback in as little as 18 months.
3. Increase Customer Spending
Studies show kiosks boost spending and loyalty. For example, 65% of customers said they’d visit a restaurant more often if kiosks were offered.
The same customer insights can be applied to retail stores. By giving a personalized shopping experience, customers tend to spend more. This increased spending is often due to the wide range of choices available. Kiosks can suggest add-ons (e.g. sides or upgrades) during ordering, which further increases the bill.
At a kiosk, customers order at their own pace, often relaxing and choosing more freely from all the options. This lets customers relax and explore all the options without forgetting their previous selection. Such a trend was seen at Taco Bell, where orders averaged 20% higher at the kiosks than those taken by cashiers.
4. Empowering Customer Experience
Digital kiosks enhance accessibility by supporting multiple languages and accommodating users with different height or mobility needs. By making services easier to use for everyone, they create more inclusive environments that welcome all customers.
Beyond accessibility, kiosks empower shoppers with greater control over their experiences. Many customers prefer to browse and buy at their own pace without sales pressure, and self-service options make this possible. This shift reflects how consumer expectations have evolved in response to e-commerce, where independence and convenience have become the norm.
For retailers, adapting to these changes can be challenging. Digital signage kiosks help close the gap by offering interactive displays that inform, guide, and entertain. They bring the convenience of online shopping into the physical space, creating experiences that feel personal yet still in-store.
Finally, kiosks strengthen the connection between digital and physical channels. By integrating with loyalty programs, online catalogs, and payment systems, they merge online and offline shopping into one seamless customer journey. The result is an engaging, consistent experience that meets the expectations of today’s connected consumers.
Conclusion
Both interactive kiosks and non-interactive digital displays can boost sales and enhance customer service. These tools enable targeted marketing campaigns and streamlined operations.
To stay competitive, businesses should look beyond traditional displays and embrace solutions that connect digital and in-person experiences. Investing in the right kiosk or digital signage system helps you engage customers in real time, simplify daily operations, and build a more modern, data-driven brand presence.
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