One of the biggest advantages of digital signage is how easily you can mix different types of content on a single screen.
In this blog, we will walk through 10 content ideas, from fundamentals to more creative options, so you can get more value from every digital display in your space.
Clear Content Goals
Before you choose what to put on screen, decide what you want your displays to achieve. Are you trying to reduce perceived wait times, drive more add-on sales, increase loyalty sign-ups, or keep employees informed? Clear goals help you pick the right mix of content and measure whether it is working. For example, pairing promotional offers with QR codes can boost in-store conversions, while KPI dashboards and recognition messages on internal screens can lift employee engagement over time.
1. Advertisements
Advertising on digital signage might seem straightforward at first, but there are far more creative options than a simple rotating ad.
Consider these engaging options:
- Promotional Offers: Highlight discount codes and sales to grab attention. In fact, retailers using digital signage saw an average sales increase of 32% in 2023.
- Events and Product Showcases: Announce company events and showcase product catalogs, making each display an informative experience.
- Educational and Influential Content: Share relevant educational material to add credibility to your brand.
2. Branding
Use digital signage to reinforce your brand identity in every location where customers or employees spend time. Displaying your logo, mission statement, company values, and even your event calendar communicates who you are and what you stand for directly to your customers. Since studies show digital signage content can reach recall rates as high as 83%, these brand messages are far more likely to stick with your audience.
3. Safety, Security & Compliance Messages
Digital signage is an effective channel for delivering safety reminders and compliance messaging, especially in workplaces where regulations matter. Displaying evacuation routes, emergency procedures, hazard warnings, PPE reminders, or hygiene notices helps keep both clients and employees informed throughout the day. Rotating messages prevents sign fatigue and ensures important information stays visible and timely. This type of content is valuable for corporate offices, warehouses, manufacturing plants, hospitals, schools, and other high-traffic environments where clarity and safety are priorities.
4. Inspirational Content
Motivational content is a simple way to keep both customers and employees feeling energized. Show famous quotes or videos from management to inspire the team mid-week or before an important meeting.
This type of content is particularly effective in educational settings, such as schools and campuses. Inspirational quotes on digital displays in hallways or common areas promote students’ morale.
5. Current Events, Weather, Traffic
Keep your audience informed with real-time updates on news, weather, and traffic. This type of content is especially appreciated in waiting areas, providing valuable information that can help plan the day ahead.
6. Industry News
Sharing curated, up-to-date industry news on your displays shows that your team is informed and builds trust with visitors and partners. It signals to your customers that you’re not just a business but an informed and reliable resource.
7. Rewards Programs
Take advantage of high-traffic or waiting areas with digital displays! Promoting a rewards program while customers wait in line is a great way to decrease perceived waiting times and increase customer satisfaction.
As customers scan the displayed QR code, they can easily sign up for the rewards program on the spot, making the process fast and convenient. This ultimately nurtures strong connections and fosters loyalty.
8. Company Data & KPI Dashboard
Transparency builds trust. Whether your company sells SaaS or soft drinks, you have statistics to help customers understand your product offering.
Plus, displaying key performance indicators (KPIs) and other company data keeps your team aligned and signals to customers and partners that you are focused on results.
9. Customer Promotional Games
There are 3.3 billion active gamers worldwide, so why not include it in your content? A simple, branded game relevant to your products/services and promotions will help customers stay in the business’s space.
Whether your game is live-action role-playing or a short quiz , it can convert passersby into active participants.
10. Digital Menus
Digital menus offer more than convenience; they’re an opportunity for engagement.
Add interactivity by allowing customers to click on menu items that take them to full descriptions, images, and videos.
You can also highlight certain items that have won culinary awards or are “client favorites” to give customers insights into the most popular options.
Add Valuable Content
With these content ideas, you can improve customer experience, support your sales goals, and strengthen your marketing in ways that static print ads cannot match. Guided by the right digital signage experts, choose a few content ideas, put them into use, and watch how your audience responds.
You can learn more about NexSigns Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
