{"id":868,"date":"2018-10-18T09:42:48","date_gmt":"2018-10-18T16:42:48","guid":{"rendered":"https:\/\/www.kuusoft.com\/blogs\/?p=868"},"modified":"2025-09-23T13:46:58","modified_gmt":"2025-09-23T20:46:58","slug":"restaurants-guide-to-word-of-mouth","status":"publish","type":"post","link":"https:\/\/www.kuusoft.com\/blogs\/restaurants-guide-to-word-of-mouth\/","title":{"rendered":"A Restaurant’s Guide to Word of Mouth"},"content":{"rendered":"\t\t
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Restaurants deploy several marketing strategies. They advertise on local television and in local newspapers. Recently, social media marketing has also become an effective way to attract customers to the restaurant.\u00a0 Ratings and comments allow the public to give others an insight into their dining experience. Here\u2019s your restaurant\u2019s guide to word of mouth.<\/p>\n

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What is the word of mouth marketing?<\/h2>\n

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Before the average customer turns to these forms of advertising, they rely heavily on word of mouth. This is the most important way for restaurants to gain foot traffic and a loyal customer base. Word of mouth marketing is no longer confined to conversations between friends at social gatherings. It has expanded into the digital realm.<\/p>\n

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Social media is gaining traction as a word-of-mouth marketing tool. Someone with a large following who Tweets or posts on Instagram or Facebook about an establishment is giving the word of mouth marketing and can either act as a champion for that restaurant or its worst nightmare.<\/p>\n

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Why is it important?<\/h2>\n

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The biggest benefit of word-of-mouth marketing is that it costs the restaurant nothing in terms of dollars. However, a bad dining experience spread by word of mouth can be very costly.<\/p>\n

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Statistically, 92% of people trust the recommendation of someone they know. Consumers trust their friends. They also trust the word of celebrities.<\/p>\n

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Only 72% trust an online review as much as they trust a referral from a person. It\u2019s estimated that 1,000 pleased customers could generate 500,000 additional customers in a restaurant. It can create a snowball effect. Researchers gathered this information in a Nielsen study.<\/p>\n

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3 Tips \u2013 Restaurant\u2019s Guide to Word of Mouth Marketing<\/span><\/p>\n

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1. Engage with customers<\/h3>\n

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Restaurant diners want to engage with the management of the restaurant. The manager can\u2019t have a conversation with every patron. However, management must know what people like and what they\u2019re looking for.<\/p>\n

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Years ago, restaurants offered traditional feedback cards to customers at the end of their meal. Staff then could evaluate their input to establish the quality of their dining experience and recommend the restaurant to people they know.<\/p>\n

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Today, the feedback card has been all but relegated to the history books. Social media is the best way to get the opinions and inputs of consumers. Directing them to a review platform encourages them to interact with the restaurant\u2019s social media page.<\/p>\n

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When it comes to reviews, the best approach is to interact with customers is to thank them for positive reviews, inquire about negative reviews, and ask what the establishment could have done to make the dining experience better. Knowing this is vital because customer experience is the most important focus for restaurants.<\/p>\n

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2. Equip people with the tools<\/h3>\n

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Restaurants that want customers to engage in word-of-mouth marketing on their behalf need to offer the customer something to talk about. If nothing special has been offered to customers, they have no reason to go out and tell their friends about it. Here are some elements to consider:<\/p>\n

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