{"id":698,"date":"2018-06-21T10:00:16","date_gmt":"2018-06-21T17:00:16","guid":{"rendered":"http:\/\/www.kuusoft.com\/blogs\/?p=698"},"modified":"2024-05-27T16:47:13","modified_gmt":"2024-05-27T23:47:13","slug":"tv-attention-digital-signage-content","status":"publish","type":"post","link":"https:\/\/www.kuusoft.com\/blogs\/tv-attention-digital-signage-content\/","title":{"rendered":"What TV Shows Tell us About Attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"698\" class=\"elementor elementor-698\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87be30a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87be30a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37dec9c2\" data-id=\"37dec9c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce58d15 elementor-widget elementor-widget-image\" data-id=\"ce58d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-16293\" alt=\"\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2018\/06\/27164631\/QSR-Cover-1200x628-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e2bd30a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e2bd30a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7639ffe8\" data-id=\"7639ffe8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a920b5 elementor-widget elementor-widget-text-editor\" data-id=\"17a920b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The TV industry has undergone a revolution in the last 20 years. The way TV shows are thought out and then presented has changed totally, and this has had a profound effect on how our attention as audiences is captured and maintained. Today, we\u2019ll be covering five of the most meaningful changes that will help design better digital signage content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfc5f0 elementor-widget elementor-widget-text-editor\" data-id=\"9cfc5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the major changes in TV in the last 20 years include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fabf44d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fabf44d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b675221\" data-id=\"2b675221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a2f292 elementor-widget elementor-widget-heading\" data-id=\"54a2f292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"1-shortened-shot-length\" class=\"elementor-heading-title elementor-size-default\">1. Shortened shot length\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5a009d elementor-widget elementor-widget-text-editor\" data-id=\"5e5a009d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fact that shots are shorter than they used to be has affected the length of the average watcher\u2019s attention span. Longer shots meant that the viewer had to maintain their concentration. More transitions between shots mean that the viewer is presented with new information more frequently, keeping attention on the screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33b101a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33b101a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-824cc99\" data-id=\"824cc99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add9303 elementor-widget elementor-widget-heading\" data-id=\"add9303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"2-increased-motion-and-movement\" class=\"elementor-heading-title elementor-size-default\">2. Increased motion and movement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1378c elementor-widget elementor-widget-text-editor\" data-id=\"7b1378c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advanced technology in film and television production means that there is increased movement and motion. Older TV shows featured much less movement because the technology and equipment, as simple as cameras on rails, were not there to create it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80b1fe elementor-widget elementor-widget-text-editor\" data-id=\"d80b1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CGI filming has profoundly affected the amount of action, and movement TV shows and films contain. This creates in today\u2019s viewer a constant desire to see movement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a94be elementor-widget elementor-widget-text-editor\" data-id=\"91a94be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When a scene is static, the viewer\u2019s interest wanders. For example, production companies would have previously recorded a conversation between two characters in a closed environment like the home. In modern TV shows, such a scene is likely to be filmed with a background in motion, such as a busy restaurant and full of cuts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60b2e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60b2e28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd029f\" data-id=\"ccd029f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b45a1 elementor-widget elementor-widget-heading\" data-id=\"a3b45a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"3-the-picture-quality\" class=\"elementor-heading-title elementor-size-default\">3. The picture quality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36252eb elementor-widget elementor-widget-text-editor\" data-id=\"36252eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Films and TV shows depict a more realistic view of the colors around us. Colors and images are sharp. Colors that are vivid and interesting keeps the viewer interested. Today, most viewers find watching shows in the black and white format dull and uninteresting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4cec1 elementor-widget elementor-widget-text-editor\" data-id=\"9e4cec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even TV shows from 20 years ago will put them off because the color and images show less contrast. This has lead to the digital remastering of many old series. It\u2019s done so that new viewers will watch these shows and maintain their attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-153e50c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"153e50c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6133cc\" data-id=\"a6133cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14a2c52 elementor-widget elementor-widget-heading\" data-id=\"14a2c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"4-the-content\" class=\"elementor-heading-title elementor-size-default\">4. The content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e54a66 elementor-widget elementor-widget-text-editor\" data-id=\"0e54a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is acceptable on TV shows today was taboo some 20 years ago. The way people of color, homosexuality, and women are portrayed have also changed. Minorities, members of the LGBT community, and religions, in general, are less stereotyped on TV shows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728b00d elementor-widget elementor-widget-text-editor\" data-id=\"728b00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Where the stay-at-home mom and breadwinner dad was the norm 20 years ago, the roles are often reversed in TV shows today. People expect more inclusivity than before. If they do not get it, they are inclined to actively remove their attention from the show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9615b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9615b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f477725\" data-id=\"f477725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c43584 elementor-widget elementor-widget-heading\" data-id=\"2c43584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"5-popular-genres\" class=\"elementor-heading-title elementor-size-default\">5. Popular Genres<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9cb1a elementor-widget elementor-widget-text-editor\" data-id=\"0f9cb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The genres of TV shows have evolved over the years as well. Reality TV made its entrance to the market and is a staple of most viewers\u2019 playlist. There is a tendency for comedy shows to gain great popularity. People find the need to gain amusement from TV shows more important than ever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59c6430c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59c6430c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b4d4fc4\" data-id=\"1b4d4fc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6259fbb9 elementor-widget elementor-widget-heading\" data-id=\"6259fbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"what-do-these-trend-changes-mean-to-digital-signage-content\" class=\"elementor-heading-title elementor-size-default\">What Do These Trend Changes Mean to Digital Signage Content?\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67822f9f elementor-widget elementor-widget-text-editor\" data-id=\"67822f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, viewers\u2019 needs have changed when it comes to TV shows. They need shorter shots and more scene changes to maintain their attention. They want to be visually stimulated by the color and images they see.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba83832 elementor-widget elementor-widget-image\" data-id=\"ba83832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-1024x536.jpg\" class=\"attachment-large size-large wp-image-8443\" alt=\"Live TV for digital signs\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/02\/08100211\/Image-Live-TV-Mockup-V03.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545a5bd elementor-widget elementor-widget-text-editor\" data-id=\"545a5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viewers seek a more relaxed approach toward language and society in the content of the shows they watch. Viewers need virtually constant action and movement in the shows they watch. They also have certain needs that a TV show should satisfy, such as the need to feel amused by what they see.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d19393 elementor-widget elementor-widget-text-editor\" data-id=\"7d19393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TV shows that try to keep to what was acceptable 20 years ago stand the chance of failure. For a TV show to be successful, the makers must keep up with the times.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b8bd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b8bd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b43396f\" data-id=\"b43396f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5faacb elementor-widget elementor-widget-heading\" data-id=\"c5faacb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"how-do-these-changes-affect-digital-signage-content\" class=\"elementor-heading-title elementor-size-default\">How Do These Changes Affect Digital Signage Content?\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed8d05 elementor-widget elementor-widget-text-editor\" data-id=\"5ed8d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You might not necessarily draw a line between TV shows and digital signage, but it does exist. These days, digital signage is an essential marketing tool for any organization. Your digital signage content needs to embrace and take into consideration the changes in TV shows over the years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a103ea7 elementor-widget elementor-widget-text-editor\" data-id=\"a103ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your digital signage content doesn\u2019t meet the criteria of its viewers, it won\u2019t make any appreciable impact on your sales and marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac80cde elementor-widget elementor-widget-text-editor\" data-id=\"ac80cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tips for digital signage content that accommodates viewers\u2019 needs based on TV show trends<\/p>\n<ol>\n<li>Your digital signage should not be static. There need to be several shots that the sign cycles through over a 30-60 second period. A static sign with one shot will not maintain the interest and attention of the reader.<\/li>\n<li>Your digital signage content needs to incorporate movement of some type. Movement draws the attention. A lack of movement loses it.<\/li>\n<li>Your digital signage content needs to make use of high definition colors and images. Anything blurry or dull in color will put the viewer off.<\/li>\n<li>The images and information you convey in your digital signage content need to incorporate messages of tolerance and acceptance. Don\u2019t confine yourself to stereotypes of groups of people, as viewers will find this insincere.<\/li>\n<li>Your digital signage content should not only inform the reader. It needs to satisfy their need to be entertained. The easiest way to do this is to amuse the reader. Whether it\u2019s a funny statement or image, something that entertains the reader is needed.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7823b elementor-widget elementor-widget-global elementor-global-7961 elementor-widget-html\" data-id=\"eb7823b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-ghost-light\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/kuusoft-team\/schedule-a-call?utm_content=get-a-demo&a3=NexSigns Overview'});return false;\">\n    <img decoding=\"async\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2025\/09\/23131125\/Global-Image-FreeConsultation-30mins_FNL.jpg\"><\/img>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-733e64bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"733e64bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32bbabcb\" data-id=\"32bbabcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202fc91a elementor-widget elementor-widget-text-editor\" data-id=\"202fc91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can learn more about\u00a0<a href=\"https:\/\/www.kuusoft.com\/nexsigns?utm_source=blog&utm_medium=blog&utm_campaign=blog\" target=\"_blank\" rel=\"noreferrer noopener\">NexSigns\u2019 Digital Signage<\/a>\u00a0solution\u00a0and connect with us on\u00a0<a href=\"https:\/\/www.facebook.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/kuusoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and\u00a0<a href=\"https:\/\/www.youtube.com\/kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\u00a0<\/a>to get the latest info on digital signage!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"The TV industry has undergone a revolution in the last 20 years. The way TV shows are thought&hellip;\n","protected":false},"author":21744,"featured_media":16293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3,5,8],"tags":[116,13,16,93,122],"class_list":{"0":"post-698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-signage-kuusoft","8":"category-design-kuusoft","9":"category-marketing-kuusoft","10":"category-technology-kuusoft","11":"tag-best-digital-signage-software","12":"tag-digital-signage","13":"tag-digital-signage-design","14":"tag-digital-signage-software","15":"tag-tv-shows"},"_links":{"self":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/users\/21744"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":17,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"predecessor-version":[{"id":16296,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/698\/revisions\/16296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media\/16293"}],"wp:attachment":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}