{"id":1518,"date":"2019-10-03T09:46:09","date_gmt":"2019-10-03T16:46:09","guid":{"rendered":"https:\/\/www.kuusoft.com\/blogs\/?p=1518"},"modified":"2025-09-23T16:17:17","modified_gmt":"2025-09-23T23:17:17","slug":"the-future-of-digital-signage-generalanx","status":"publish","type":"post","link":"https:\/\/www.kuusoft.com\/blogs\/the-future-of-digital-signage-generalanx\/","title":{"rendered":"The Future Of Digital Signage Trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1518\" class=\"elementor elementor-1518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b6644d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b6644d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b29394\" data-id=\"62b29394\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6903b189 elementor-widget elementor-widget-text-editor\" data-id=\"6903b189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For characters in science fiction movies, digital signage is a way of life. The future of digital signage is to be explored if you want to make a difference. With the advances in digital technology, much of what has only been seen in sci-fi to date may become a reality faster than we can imagine.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In the real world, digital signage represents a solution that delivers timely information. In sci-fi, it is easy to sacrifice function for form and featured technology may be as impractical as it is futuristic.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For example, the virtual keyboard in <strong><em>Tron: Legacy<\/em><\/strong> may look amazing. But those who\u2019ve tried to build it in real life find it\u2019s far more difficult to use than it looked in the movie. So, how far does reality actually differ from what we see in sci-fi and where do the two meet?<\/p>\n<h2 id=\"take-a-look-at-the-future-of-digital-signage-trends\">Take a Look at The Future Of Digital Signage Trends<\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"viewer-dynamic-advertisements\">Viewer Dynamic Advertisements<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In <strong><em>Call of Duty: Black Ops<\/em><\/strong><em>,<\/em> a video game released in 2010, the player is tasked with infiltrating a resort for the world\u2019s elite. On entering he comes across some digital signage kiosks. When he\u2019s asked what they are, he replies that they\u2019re an automated system triggered by biometric identification.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:video {\"align\":\"center\"} --><\/p>\n<figure class=\"wp-block-video aligncenter\"><video src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/final_5d88fe557a92c10014962487_858814.mp4\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure>\n<p><!-- \/wp:video --><!-- wp:paragraph --><\/p>\n<p>The ads change to include images of the characters viewing the signage in the advertisement. We are still far away from the kind of customization that allows the inclusion of the viewer in an advertisement but we are certainly already able to customize ads based on demographics.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"customization-based-on-demographics\">Customization Based on Demographics<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Customization based on demographic information is likely to become popular in the coming years. Personal information, such as age, gender, job position, and income can be used to guide users to their specific taste preferences.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The use of tailored ads in digital signage is making it possible to learn more about customers. Businesses are able to find out their preferences and customize advertising to suit them. It may sound rather like sci-fi but the technology is available to make this happen.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Customers prefer digital communication with personalized messages targeted at their specific interests. For example, if they\u2019re browsing in the fruit and vegetable section at the supermarket, they would like to see recipes that match what they\u2019re looking at and view deals on similar items.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=16008589011\" target=\"_blank\" rel=\"noopener\">Amazon Go<\/a> has already introduced the world\u2019s most advanced shopping technology where customers use a smart app. There are no lines and no checkout \u2013 they just grab and go.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0Facial recognition and content triggered by our preferences is likely to be something we\u2019ll experience in the not too distant future.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"large-scale-digital-signage\">Large Scale Digital Signage<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In <strong><em>Star Wars: Episode II \u2013 Attack of the Clones<\/em><\/strong>, Obi-Wan enters a city street during a chase after a bounty hunter. We see various styles of signage on buildings and banners under overpasses. This doesn\u2019t look dissimilar from the huge digital signs that light up New York\u2019s Times Square today. These signs on Times Square are exposed to more than 100 million viewers per year.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1521} --><\/p>\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"786\" height=\"332\" class=\"wp-image-1521\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202121\/Star-Wars-Street.jpg\" alt=\"\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202121\/Star-Wars-Street.jpg 786w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202121\/Star-Wars-Street-300x127.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202121\/Star-Wars-Street-768x324.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202121\/Star-Wars-Street-380x161.jpg 380w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>A number of the signs on Times Square are interactive, with technologies that download information to your mobile device as you look at an ad on the big screen.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>One of the signs that draws attention is the latest Coca-Cola 3D sign. It was designed using more than 1,500 LED screens which can move independently. The shifting advertisement changes images in slow motion, drawing viewers into the experience with the added impact of 3D.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"more-interactivity\">More Interactivity<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Human beings are tactile and advertisers make use of the fact that we love to touch and experience the world around us. In the coming years, interactivity is likely to explode.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Retail advertising making use of 3D will allow us to walk around and visualize exactly what products look like. We will be able to interact with digital signage about a product being advertised. This is not a fantasy as the technology already exists to make this possible. A new era in customer experience is on the way and the dynamism offered by digital signage will make campaigns more inventive.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"futuristic-holograms\">Futuristic Holograms<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><strong><em>The Avengers<\/em><\/strong> was the first movie to truly bring together the Marvel Cinematic Universe. The holograms depicted in Tony Stark\u2019s home are impressive and one can\u2019t help wondering whether they are physically possible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1522} --><\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1400\" height=\"788\" class=\"wp-image-1522\" src=\"https:\/\/i2.wp.com\/www.kuusoft.com\/blogs\/wp-content\/uploads\/sites\/8\/2019\/10\/Iron-Man.jpg?fit=640%2C360&amp;ssl=1\" alt=\"\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man.jpg 1400w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-300x169.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-1024x576.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-768x432.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-380x214.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-800x450.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2019\/10\/03202120\/Iron-Man-1160x653.jpg 1160w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>We have made great strides in the complex world of computer-generated holography (CGH), but getting images to move is a huge challenge. The technology would require projecting energy into a spot and converting it to EM radiation of the specific spectrum to make the right colors and then redirecting the photons to emanate outwards. Basically, what this means is that we have no way to do this yet.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The projected Princess Leia we saw in <strong><em>Star Wars: A New Hope<\/em><\/strong> gave many of us our first taste in holograms. The real, moving holograms are still as much of a sci-fi contrivance as faster than light warp speed and artificial gravity generators.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 id=\"digital-signage-dashboards\">Digital Signage Dashboards<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>However, the monitoring dashboard system used by Tony Stark is not just possible in the realm of sci-fi. Monitoring dashboards of all kinds are being used with digital signage and modern displays instead of holograms.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Digital signage dashboards are helping organizations today to sift through data, package it and showcase what\u2019s meaningful. Dashboards help to keep all the data in one place \u2013 something that can be difficult when companies grow.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The beauty is that they can pull in multiple types of information, from sources like email software management, e-commerce platforms, social media feeds and web analytics. They are able to give out real-time, relevant information and viewing strategic data at a glance is possible in the real world and not just in sci-fi.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fab58fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fab58fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0feca41\" data-id=\"0feca41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d334f3 elementor-widget elementor-widget-html\" data-id=\"6d334f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-ghost-light\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/kuusoft-team\/schedule-a-call?utm_content=get-a-demo&a3=NexSigns Overview'});return false;\">\n    <img decoding=\"async\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2025\/09\/23131125\/Global-Image-FreeConsultation-30mins_FNL.jpg\"><\/img>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a65db elementor-widget elementor-widget-text-editor\" data-id=\"b8a65db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Connect with us on <a href=\"https:\/\/www.facebook.com\/Kuusoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/kuusoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and\u00a0<a href=\"https:\/\/www.youtube.com\/kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\u00a0<\/a>to get the latest info on digital signage!<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"For characters in science fiction movies, digital signage is a way of life. The future of digital signage&hellip;\n","protected":false},"author":21744,"featured_media":16080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,8],"tags":[13,15,161,20],"class_list":{"0":"post-1518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-signage-kuusoft","8":"category-marketing-kuusoft","9":"category-technology-kuusoft","10":"tag-digital-signage","11":"tag-digital-signage-content","12":"tag-digital-signage-dashboards","13":"tag-digital-signage-solution"},"_links":{"self":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/users\/21744"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":16,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":18445,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/1518\/revisions\/18445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media\/16080"}],"wp:attachment":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}