{"id":13308,"date":"2024-02-07T17:33:56","date_gmt":"2024-02-08T01:33:56","guid":{"rendered":"https:\/\/www.kuusoft.com\/blogs\/?p=13308"},"modified":"2025-09-23T11:23:17","modified_gmt":"2025-09-23T18:23:17","slug":"4-kpis-for-digital-signage","status":"publish","type":"post","link":"https:\/\/www.kuusoft.com\/blogs\/4-kpis-for-digital-signage\/","title":{"rendered":"4 KPIs for Digital Signage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13308\" class=\"elementor elementor-13308\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47f68d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47f68d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19fc43cd\" data-id=\"19fc43cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dbc0acc elementor-widget elementor-widget-image\" data-id=\"4dbc0acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-1024x536.jpg\" class=\"attachment-large size-large wp-image-7978\" alt=\"Choosing the right mall digital signage blog_ what is digital signage\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/16092943\/Cover-1200x628-4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00f4433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00f4433\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce4fbb8\" data-id=\"ce4fbb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75047a elementor-widget elementor-widget-text-editor\" data-id=\"a75047a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital signage is a core component for marketing across almost every industry segment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b722f8 elementor-widget elementor-widget-text-editor\" data-id=\"4b722f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research shows investing in interactive digital signs can boost brand awareness by almost 48% and contribute to a 29.5% average increase in purchase value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b37db elementor-widget elementor-widget-text-editor\" data-id=\"30b37db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While digital displays can streamline service delivery and increase your footfall, you need to put the right key performance indicators (KPIs) in place to monitor the performance of your digital signage cloud software and signs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94a543a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94a543a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-039142d\" data-id=\"039142d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbd5b42 elementor-widget elementor-widget-heading\" data-id=\"dbd5b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"what-are-kpis\" class=\"elementor-heading-title elementor-size-default\">What are KPIs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0321876 elementor-widget elementor-widget-text-editor\" data-id=\"0321876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A KPI is a \u2018<a href=\"https:\/\/www.forbes.com\/sites\/louismosca\/2019\/06\/18\/key-performance-indicators-101-why-theyre-important\/#:~:text=Also%20known%20as%20a%20flash,data%20over%20a%20specified%20period.\" target=\"_blank\" rel=\"noopener\"><em>key performance indicator\u2019<\/em><\/a>, which is a metric used to measure the performance of a specific activity. Companies choose KPIs for a performance overview with quantifiable data. This way they can compare their strategy and performance and make necessary changes to their decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ecc2c elementor-widget elementor-widget-text-editor\" data-id=\"73ecc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, to maximize the benefits of data-driven insights, you can use KPIs for digital signage as well. Choosing the right indicators allows you to track the success of your <a href=\"https:\/\/www.kuusoft.com\/nexsigns\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=digital+displays&utm_content=4+KPIs+for+Digital+Signage\">digital displays<\/a>, identify any marketing and advertising issues, and monitor changes in consumer behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4c401 elementor-widget elementor-widget-text-editor\" data-id=\"bb4c401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The KPIs you choose for your digital signage should be <a href=\"https:\/\/www.forbes.com\/sites\/jonathanburgos\/2024\/01\/31\/singapore-airlines-bets-big-on-india\/?\" target=\"_blank\" rel=\"noopener\">S.M.A.R.T<\/a>. This approach makes KPIs: Specific, Measurable, Achievable, Realistic, and Time-bound.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2b828 elementor-widget elementor-widget-text-editor\" data-id=\"8a2b828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evaluate your indicators using this method to ensure they are relevant to your digital signage software and provide clarity on your company\u2019s progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0a5e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0a5e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fc388f\" data-id=\"1fc388f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46924fe elementor-widget elementor-widget-heading\" data-id=\"46924fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"4-types-of-kpis-for-digital-signage-displays\" class=\"elementor-heading-title elementor-size-default\">4 Types of KPIs for Digital Signage Displays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18326b elementor-widget elementor-widget-text-editor\" data-id=\"d18326b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you are using digital signs for marketing, or for internal information, you want to tailor the KPIs to your company\u2019s goals and operations.<\/p><p>Here are the 4 types of KPIs that you should consider for digital signs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-214a4ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"214a4ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a94cbc\" data-id=\"1a94cbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de81825 elementor-widget elementor-widget-heading\" data-id=\"de81825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"1-revenue-oriented-measurement\" class=\"elementor-heading-title elementor-size-default\">1. Revenue-Oriented Measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4354c78 elementor-widget elementor-widget-text-editor\" data-id=\"4354c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investing in digital displays for your business, whether it be a restaurant or a store, is a way to increase revenue. To see if the advertising on your digital screens is achieving its monetary goal, track:<\/p><ul><li>Sales of specific products or categories\u00a0<\/li><li>Average sales within a certain advertisement period<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5d2b2 elementor-widget elementor-widget-image\" data-id=\"0d5d2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-6042\" alt=\"digital a-frame sandwich board in front of a cafe outdoor\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2022\/06\/08152011\/Cafe-AFrameDisplay-with-Logotype-1200x628-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b9b8f elementor-widget elementor-widget-text-editor\" data-id=\"34b9b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monitoring if more or less customers are choosing a certain deal that has been promoted on your digital displays. This way you can see if the average transaction value has increased since the advertisement\u2019s start date.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f8368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f8368\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7678f7d\" data-id=\"7678f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f090c elementor-widget elementor-widget-heading\" data-id=\"58f090c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"2-customer-focused-monitoring\" class=\"elementor-heading-title elementor-size-default\">2. Customer-Focused Monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edf102 elementor-widget elementor-widget-text-editor\" data-id=\"2edf102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your digital signage can be designed to raise brand awareness or highlight specific services within your business.<\/p><p>For you to see if the brand is receiving more traction and targeting the right audience, review how digital displays with your marketing campaigns affected:<\/p><ul><li>Customer foot traffic<\/li><li>Loyalty program sign-ups<\/li><li>Social media engagement<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b278c elementor-widget elementor-widget-image\" data-id=\"b4b278c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-1024x536.jpg\" class=\"attachment-large size-large wp-image-11221\" alt=\"grocery store digital signage _check out\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-1536x804.jpg 1536w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2021\/03\/11152817\/Scenario-with-Logotype-1200x628-2x_3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5999453 elementor-widget elementor-widget-text-editor\" data-id=\"5999453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Example:<\/strong> Showing member-only discounts, special deals, or a QR code to sign up on the <a href=\"https:\/\/www.kuusoft.com\/nexsigns\/dhw-counter-top-digital-signage-monitor\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=digital+screen+beside+checkout&utm_content=4+KPIs+for+Digital+Signage\">digital screen beside the check-out counter<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c645 elementor-widget elementor-widget-text-editor\" data-id=\"c14c645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then, you can track how many customers scanned or asked about the loyalty program at the counter. This helps evaluate marketing campaigns\u2019 effectiveness and merchandising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3057bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3057bce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f32556\" data-id=\"3f32556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606eb5f elementor-widget elementor-widget-heading\" data-id=\"606eb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"3-a-b-testing-analysis\" class=\"elementor-heading-title elementor-size-default\">3. A\/B Testing Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f6e9e elementor-widget elementor-widget-text-editor\" data-id=\"a4f6e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Putting KPIs in place allows you to test different approaches and strategies for your marketing campaigns. You can experiment with the following on digital displays to choose the best marketing variants:<\/p><ul><li>Messages<\/li><li>Designs<\/li><li>Placement of the digital signs<\/li><li>Time of day or day of the week when showing certain discounts<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6285d elementor-widget elementor-widget-text-editor\" data-id=\"3d6285d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Example:<\/strong> Showing a discounted offer with an encouraging message like \u201cTreat yourself\u201d at the end of the day on your <a href=\"https:\/\/www.kuusoft.com\/nexsigns\/digital-menu-boards\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=digital+display+above+counter&utm_content=4+KPIs+for+Digital+Signage\">digital display above the ordering counter<\/a>. This way you can see which messaging drives sales by appealing to customers\u2019 emotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-782d642 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"782d642\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab2dbaa\" data-id=\"ab2dbaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4a1309 elementor-widget elementor-widget-heading\" data-id=\"e4a1309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"4-internal-facing-metrics\" class=\"elementor-heading-title elementor-size-default\">4. Internal-Facing Metrics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d2e84 elementor-widget elementor-widget-text-editor\" data-id=\"68d2e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital signage isn\u2019t just for customers. Investing in digital signage software can help boost employee satisfaction and productivity. Choose internal-facing KPIs relevant to your team and boost morale like:<\/p><ul><li>Customer effect scores (CES)<\/li><li>Employee of the month<\/li><li>Company socials<\/li><li>Upsell rates<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c29065 elementor-widget elementor-widget-text-editor\" data-id=\"4c29065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Example:<\/strong> In the lunch break room, have a digital display that shows an upcoming company social event to increase morale. Track how many employees attended or asked about the event after it has been promoted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-680fa0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680fa0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c6eca\" data-id=\"65c6eca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dcf6b8 elementor-widget elementor-widget-heading\" data-id=\"9dcf6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"grow-your-business-with-digital-signage\" class=\"elementor-heading-title elementor-size-default\">Grow Your Business with Digital Signage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaf4fa elementor-widget elementor-widget-text-editor\" data-id=\"dbaf4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital signage transforms how customers interact with the brand and you should be able to see its effects. So, using different KPIs in place empowers your business to make SMART decisions and optimize your marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c34f2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c34f2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b1bf6a\" data-id=\"5b1bf6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-022118c elementor-widget elementor-widget-html\" data-id=\"022118c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-ghost-light\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/kuusoft-team\/schedule-a-call?utm_content=get-a-demo&a3=NexSigns Overview'});return false;\">\n    <img decoding=\"async\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/13163116\/global-image-free-consultation.jpg\"><\/img>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf64069 elementor-widget elementor-widget-text-editor\" data-id=\"cf64069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can learn more about\u00a0<a href=\"https:\/\/www.kuusoft.com\/nexsigns?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=nexsigns+digital+signage&utm_content=4+KPIs+for+Digital+Signage\">NexSigns\u2019 Digital Signage<\/a>\u00a0solution\u00a0and connect with us on\u00a0<a href=\"https:\/\/www.facebook.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/kuusoft\/\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and\u00a0<a href=\"https:\/\/www.youtube.com\/kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\u00a0<\/a>to get the latest info on digital signage!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Digital signage is a core component for marketing across almost every industry segment. Research shows investing in interactive&hellip;\n","protected":false},"author":21744,"featured_media":7978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[13,20],"class_list":{"0":"post-13308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-signage-kuusoft","8":"category-marketing-kuusoft","9":"tag-digital-signage","10":"tag-digital-signage-solution"},"_links":{"self":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/13308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/users\/21744"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/comments?post=13308"}],"version-history":[{"count":121,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/13308\/revisions"}],"predecessor-version":[{"id":18335,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/13308\/revisions\/18335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media\/7978"}],"wp:attachment":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media?parent=13308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/categories?post=13308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/tags?post=13308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}