{"id":11554,"date":"2023-10-26T17:13:19","date_gmt":"2023-10-27T00:13:19","guid":{"rendered":"https:\/\/www.kuusoft.com\/blogs\/?p=11554"},"modified":"2025-09-09T15:59:03","modified_gmt":"2025-09-09T22:59:03","slug":"what-is-dooh-its-3-benefits","status":"publish","type":"post","link":"https:\/\/www.kuusoft.com\/blogs\/what-is-dooh-its-3-benefits\/","title":{"rendered":"What is DOOH Advertising &#038; its 3 Benefits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11554\" class=\"elementor elementor-11554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5305bc91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5305bc91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50d892e3\" data-id=\"50d892e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae35d2c elementor-widget elementor-widget-image\" data-id=\"5ae35d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-7802\" alt=\"Outdoor digital signage electronic - dooh\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06155225\/Outdoor-with-Logotype-1200x628-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1cdf93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1cdf93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbc8dcb\" data-id=\"fbc8dcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b11bfa6 elementor-widget elementor-widget-text-editor\" data-id=\"7b11bfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Out-of-home (OOH) advertising has become part of everyday life in modern society. We see ads everywhere we look, whether on the street, commuting to work, at the office, or enjoying an event. And the reason ads are always there is\u2026. it\u2019s proven to work! <a href=\"https:\/\/newsroom.fedex.com\/newsroom\/global-english\/fedex-office-survey-standout-signs-contribute-to-sales\" target=\"_blank\" rel=\"noopener\">Research confirms that over 65% of consumers<\/a>\u00a0made a direct purchase because a sign caught their eye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64627e elementor-widget elementor-widget-text-editor\" data-id=\"c64627e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this blog post, we\u2019re covering digital out-of-home (DOOH) advertising. You\u2019ll learn what this term means, along with various types of DOOH, how it evolved, and ways to use it with digital signage software.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa72e34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa72e34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71f85d69\" data-id=\"71f85d69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671d9642 elementor-widget elementor-widget-heading\" data-id=\"671d9642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"what-is-dooh-digital-signage\" class=\"elementor-heading-title elementor-size-default\">What is DOOH Digital Signage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec945c7 elementor-widget elementor-widget-text-editor\" data-id=\"ec945c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital out-of-home advertising is a marketing channel that uses digital signage to deliver ads in public spaces. It has 3 fundamental aspects:<\/p><ul><li>Use a digital display<\/li><li>Placed in a public area like a stadium, mall, or subway station<\/li><li>Use advertising technology for geolocation, personalization, and metric tracking<br \/>Supermarkets, grocers, convenience stores.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d073164 elementor-widget elementor-widget-text-editor\" data-id=\"d073164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitalization is the main difference between traditional outdoor ads and DOOH. Traditional outdoor ads include static billboards, posters, and signs. Using technology allows marketers to curate campaigns that maximize the ad inventory space and personalize the message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bbb2f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bbb2f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71dd6c\" data-id=\"b71dd6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09eacd2 elementor-widget elementor-widget-heading\" data-id=\"09eacd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"3-benefits-of-dooh-advertising\" class=\"elementor-heading-title elementor-size-default\">3 Benefits of DOOH Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10155ae elementor-widget elementor-widget-text-editor\" data-id=\"10155ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The combination of OOH and digital marketing presents many benefits to advertisers. Here are some of the reasons you should consider investing in DOOH.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2852e480 elementor-widget elementor-widget-image\" data-id=\"2852e480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-8310\" alt=\"Interactive kiosk_ hospitality digital signage\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/17163011\/InformationKioskBlog-Outdoor-Park-with-Logotype-1200x628-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-381d6bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"381d6bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8339922\" data-id=\"8339922\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0f9b6 elementor-widget elementor-widget-heading\" data-id=\"3d0f9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"1-dynamic\" class=\"elementor-heading-title elementor-size-default\">1. Dynamic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b4a70 elementor-widget elementor-widget-text-editor\" data-id=\"40b4a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creative assets can be changed depending on the time of day, location, and audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f6970 elementor-widget elementor-widget-text-editor\" data-id=\"14f6970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s say you want to advertise your restaurant at a train station. With DOOH advertising, like a kiosk, you can show your breakfast menu to morning commuters. Later in the day, you can adjust the ad with lunch or dinner items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae60eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae60eb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b8163\" data-id=\"61b8163\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-050cab9 elementor-widget elementor-widget-heading\" data-id=\"050cab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"2-interactive\" class=\"elementor-heading-title elementor-size-default\">2. Interactive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf734db elementor-widget elementor-widget-text-editor\" data-id=\"bf734db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Touchscreen displays, 3D billboards, games, and tutorials create personal experiences for ad-viewers. Over the years, innovative advertising methods have become more digitalized \u2013 for example the <a href=\"https:\/\/campaignsoftheworld.com\/technology\/drinkable-advertising-campaign-coke-zero\/\" target=\"_blank\" rel=\"noopener\">Drinkable Poster<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3029fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3029fa7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-019671e\" data-id=\"019671e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b0128 elementor-widget elementor-widget-heading\" data-id=\"70b0128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"3-pervasive\" class=\"elementor-heading-title elementor-size-default\">3. Pervasive\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d3d46 elementor-widget elementor-widget-text-editor\" data-id=\"41d3d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising is about capturing attention. Online ads, pre-roll ads, and even TV commercials are easy to avoid. Consumers can change the channel, hit mute, or install an ad blocker. This all stops the advertiser from reaching a key audience. On the other hand, ads in public spaces, especially creative or captivating ones, are much harder to avoid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ed31f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ed31f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-528111f\" data-id=\"528111f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a23f18d elementor-widget elementor-widget-heading\" data-id=\"a23f18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"3-types-of-displays-for-dooh-advertising\" class=\"elementor-heading-title elementor-size-default\">3 Types of Displays for DOOH Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f93695 elementor-widget elementor-widget-text-editor\" data-id=\"5f93695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typically, DOOH advertising is outdoors. But it can also be inside office buildings, shopping malls, sporting stadiums, and transit stations. Below are different forms of out-of-home display opportunities to consider for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f189b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f189b12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a6da8f\" data-id=\"8a6da8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91a5cdd elementor-widget elementor-widget-heading\" data-id=\"91a5cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"1-large-format\" class=\"elementor-heading-title elementor-size-default\">1. Large Format<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c69bbb elementor-widget elementor-widget-text-editor\" data-id=\"2c69bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most famous example is the massive billboards in Times Square in New York City. Large-format digital displays are becoming more common in high-traffic areas. Even ad spaces beside freeways are becoming digitalized to deliver eye-catching ads and information. For Example:<\/p><ul><li>Billboards<\/li><li>Public street furniture<\/li><li>Transit station kiosks<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c94e61d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c94e61d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fe63e1\" data-id=\"0fe63e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341817e elementor-widget elementor-widget-heading\" data-id=\"341817e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"2-point-of-sale-pos\" class=\"elementor-heading-title elementor-size-default\">2. Point-of-Sale (POS)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f790a99 elementor-widget elementor-widget-text-editor\" data-id=\"f790a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another place where you can find DOOH digital signage is in retail. <a href=\"https:\/\/www.kuusoft.com\/nexsigns\/dhw-digital-shelf-signage-display\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=digital+screens+placed+on+shelves&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\">Digital screens placed on shelves<\/a> or close to Point-of-Sale (POS) machines<a href=\"https:\/\/www.kuusoft.com\/nexsigns\/dhw-counter-top-digital-signage-monitor\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=drive+sales&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\"> drive sales<\/a> and boost brand awareness. They directly cater to already-incentivized customers to encourage impulse purchases. For Example:<\/p><ul><li>Convenient stores<\/li><li>Grocery stores<\/li><li>Pharmacies<\/li><li>Delis<\/li><li>Shopping malls<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e607a elementor-widget elementor-widget-image\" data-id=\"e8e607a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-1024x536.jpg\" class=\"attachment-large size-large wp-image-7832\" alt=\"mall digital signage food court promotion\" srcset=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-1024x536.jpg 1024w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-300x157.jpg 300w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-768x402.jpg 768w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-380x199.jpg 380w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-800x419.jpg 800w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1-1160x607.jpg 1160w, https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2023\/01\/06173703\/Mall-FoodCourt-with-Logotype-1200x628-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-316545f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"316545f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcb0f4d\" data-id=\"fcb0f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ef63fe elementor-widget elementor-widget-heading\" data-id=\"3ef63fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"3-location-based\" class=\"elementor-heading-title elementor-size-default\">3. Location-Based<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edf4846 elementor-widget elementor-widget-text-editor\" data-id=\"edf4846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And finally, the last type of DOOH is known as location-based advertising. The goal of this form of advertising is to <a href=\"https:\/\/www.digitalsignagetoday.com\/news\/kuusoft-displays-welcome-back-visitors-to-vancouver-aquarium\/\" target=\"_blank\" rel=\"noopener\">generate impressions<\/a> where people spend a significant amount of time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e1496 elementor-widget elementor-widget-text-editor\" data-id=\"77e1496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most common locations-based DOOH is in office buildings. For example, it is a great place to use DOOH to promote a nearby restaurant to employees and visitors. Also, <a href=\"https:\/\/www.kuusoft.com\/nexsigns\/dhw-lcd-digital-signage-kiosk\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=outdoor+kiosks&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\">outdoor kiosks<\/a> with information like company messaging, news, weather, or social media feeds are useful. For Example:<\/p><ul><li>College campuses<\/li><li>Movie theaters<\/li><li>Gyms<\/li><li>Hotels<\/li><li>Bars and restaurants<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46d38b58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46d38b58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d848ccb\" data-id=\"1d848ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f828042 elementor-widget elementor-widget-heading\" data-id=\"5f828042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id=\"evolution-of-dooh-digital-signage\" class=\"elementor-heading-title elementor-size-default\">Evolution of DOOH Digital Signage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940c8 elementor-widget elementor-widget-text-editor\" data-id=\"940c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital displays have played a massive role in OOH advertising. Until recently, advertisers couldn\u2019t capitalize on the advantages of digitalizing outdoor displays. Now that the cost of screens has fallen and there are various ways to leverage digital signage technology, the industry has exploded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581b2d0 elementor-widget elementor-widget-text-editor\" data-id=\"581b2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2020, DOOH was estimated to have a market cap of around $40 billion. By 2026, experts believe it will <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5732461\/digital-ooh-advertising-market-global-industry?utm_source=CI&utm_medium=PressRelease&utm_code=jq4brj&utm_campaign=1523519+-+Global+Digital+OOH+Advertising+Market+(2021+to+2026)+-+Industry+Trends%2c+Share%2c+Size%2c+Growth%2c+Opportunity+and+Forecasts&utm_exec=jamu273prd\" target=\"_blank\" rel=\"noopener\">exceed $50 billion<\/a>. Marketers can leverage the power of digital displays to deliver their message through interactivity and creativity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb3fc68 elementor-widget elementor-widget-heading\" data-id=\"5cb3fc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 id=\"cloud-software\" class=\"elementor-heading-title elementor-size-default\">Cloud Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dc99ac elementor-widget elementor-widget-text-editor\" data-id=\"54dc99ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another way technology has influenced DOOH is cloud-based software and IoT implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a0c6f elementor-widget elementor-widget-text-editor\" data-id=\"c3a0c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access to 5G and digital signage software has made DOOH advertising one of the highest-returning forms of marketing. Cloud software helps customize creative assets, like menus, based on<a href=\"https:\/\/www.kuusoft.com\/nexsigns\/features-digital-signage-dayparting\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=dayparting&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\"> dayparting<\/a>, <a href=\"https:\/\/www.kuusoft.com\/blogs\/benefits-of-digital-signage-analytics\/\">analytics<\/a>, and locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9903ebe elementor-widget elementor-widget-text-editor\" data-id=\"9903ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can take advantage of this technology with the\u00a0<a href=\"https:\/\/www.kuusoft.com\/nexsigns\/digital-signage-media-player-nano-pc3\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=nano-pc&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\">Nano-PC<\/a>. This solution is among the most cost-effective and easy-to-use forms of DOOH digital signage software.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430b7265 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430b7265\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-325cb498\" data-id=\"325cb498\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ece38dd elementor-widget elementor-widget-global elementor-global-7961 elementor-widget-html\" data-id=\"5ece38dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn btn-ghost-light\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/kuusoft-team\/schedule-a-call?utm_content=get-a-demo&a3=NexSigns Overview'});return false;\">\n    <img decoding=\"async\" src=\"https:\/\/wpcdn.kuusoft.com\/wp-content\/uploads\/sites\/8\/2025\/09\/23131125\/Global-Image-FreeConsultation-30mins_FNL.jpg\"><\/img>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37867a4e elementor-widget elementor-widget-text-editor\" data-id=\"37867a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can learn more about\u00a0<a href=\"https:\/\/www.kuusoft.com\/nexsigns\/?utm_source=blog&utm_medium=blog&utm_campaign=blog&utm_term=nexsigns+digital+signage&utm_content=What+is+DOOH+Advertising+%26+its+3+Benefits\">NexSigns\u2019 Digital Signage<\/a>\u00a0solution\u00a0and connect with us on\u00a0<a href=\"https:\/\/www.facebook.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/kuusoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/Kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and\u00a0<a href=\"https:\/\/www.youtube.com\/kuusoft\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\u00a0<\/a>to get the latest info on digital signage!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Out-of-home (OOH) advertising has become part of everyday life in modern society. We see ads everywhere we look,&hellip;\n","protected":false},"author":21744,"featured_media":13450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,8],"tags":[12,13,17,25],"class_list":{"0":"post-11554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-signage-kuusoft","8":"category-marketing-kuusoft","9":"category-technology-kuusoft","10":"tag-digital-menu-boards","11":"tag-digital-signage","12":"tag-digital-signage-display","13":"tag-nexsigns"},"_links":{"self":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/11554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/users\/21744"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/comments?post=11554"}],"version-history":[{"count":183,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/11554\/revisions"}],"predecessor-version":[{"id":18257,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/posts\/11554\/revisions\/18257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media\/13450"}],"wp:attachment":[{"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/media?parent=11554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/categories?post=11554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kuusoft.com\/blogs\/wp-json\/wp\/v2\/tags?post=11554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}