How Use Digital Signage in Fitness Centers and Gyms
Fitness centers need a loyal clientele, and one of the ways they can encourage loyalty is through the use of digital signage. This is one of the best ways to communicate information about classes, give workout motivation, and make announcements about events. Modern gym goers want to feel part of a fitness community, and digital signage helps to accomplish this.
Most gyms already have screens and the content for digital displays, so implementing digital displays is just the next step towards improving client engagement. They create a visual vehicle for presenting relevant, easy-to-view content in an environment where people are being physically active and using loud equipment. Here are some of the main reasons to use digital displays.
Informing, educating and entertaining clients
When gym goers are busy working out on the treadmill or elliptical machine, you have the perfect opportunity to inform, educate, and entertain them. They can be given inspirational fitness tips, health and well-being tips as well as workout suggestions. Most of these people listen to their own podcasts or music, so the digital displays are there to focus on relevant visuals.
There are so many types of content you can provide to entertain and inform your health-conscious clients. A good mix of content is crucial to keep their interest. It can come in many forms such as animated graphics, slides, 3D graphics, live feeds, video, images, and database information.
Modern digital display solutions, like NexSigns, offer many dynamic content apps and widgets so that you can create and display a great variety of content. You could stream instructional and training videos, give weather predictions, traffic and emergency alerts, safety information, and much more. Gym design today includes information about the best places to situate digital signage for the most impact, such as facing treadmill or other cardio machines.
Modern gym goers use social media platforms like Snapchat and Facebook on their way to their workout and some even use Instagram while at the gym to show off their gains. They are already so tuned in to choosing social media that you need to tap into this if you want to create a sense of community. By using digital displays, you can showcase your fitness center’s social media feeds. A live Twitter feed enables clients to see recent posts. Clients love sharing info about specialty classes they just attended, like Pilates or kickboxing, and they are giving you free advertising in the process.
Promoting your upcoming events and special deals
You can customize your messaging and keep your clients informed about upcoming events. For example, you’re holding a 20km run for charity – promote it on the screens facing the treadmills and most gym goers will see the information.
If you have a special deal coming up, such as a discounted fee for certain classes for the month or a free drop-in class, you can make clients aware of it on the digital display. Loyalty or membership programs can also be promoted all around your facility.
Games and competitions
Digital displays offer you the opportunity to gamify workouts. Give clients competitions and games where they can compete and win. These can come in the form of logging calories burned or progress made. When clients compete, they become more engaged and more loyal to your facility. They will be excited about attending the gym to attend more classes or increase their reps.
Perhaps you could give out special T-shirts for clients who have attended over 100 classes, and they can easily keep track of how many they have attended already on a leaderboard.
Safety is an important aspect in a fitness center. A digital display provides a perfect way to show exactly how to use a certain machine or to give tips on how to avoid injuries, such as a twisted ankle or broken toe that can come from doing an exercise incorrectly.
Tips when buying and using digital signage
One important consideration when deciding on digital signage is ease of use. You want to be able to update your content regularly and easily. You need to consider how quickly various types of interactivity change and make sure you can effectively upgrade software, rather than having to replace hardware.
You need to consider your content strategy carefully. This means understanding your client demographics and what time of day they attend. You need to decide what type of content needs to be displayed at different times of day to appeal to clients attending at those times. You need to know where to situate the displays to achieve maximum impact.
Using digital displays creates a more connected space. You can easily cater to the constantly changing needs of your clients and build up a community of loyal brand ambassadors. They increase revenue because they lead to more engaged customers and more membership sales.