If you haven’t switched over to digital menu boards, then you most probably haven’t done your research. Apart from the fact that it can boost your sales and also increase your audience by 62%. It is a lasting solution that is versatile and cost-effective if done properly.
If you have already decided on a digital menu board system, you should consider what the main purpose of your board is going to be. Once you have that figured out, there is one last thing you need to determine. That is, whether your designs are going to be made for editability or would you rather trade it off for quality.
Why Decide this Now?
Although digital signs are versatile and have a near infinite number of different ways in which you can use them. You should determine the trade-off between editability and quality in the beginning because it affects the time you need to make changes and the money involved.
The biggest determining factor that you have to take into consideration is how often you will need to change your boards. These changes can include everything, from changing pictures, prices, graphs and other items you have on display.
In Comes the Editable Animation System
As you did your research on all the service providers who want to provide their products to you, you must have come across NexSigns. One feature of NexSigns is the Editable Animation System, which allows users to make changes to their designs without the need of a designer.
For the small business owner who wants to save a bit of money on design expenses, this is one of the best solutions out there. This patented system allows a user to make his or her own edits on design. That means no further money being spent on graphic designers.
This is where the trade-off comes in. The more editable the design, the less spectacular a design can be. Your design’s creative twist will have to be reduced and the type of animations you’ll use will be less striking.
When you create editable designs, they are like cookie cutters. The shape of every cookie is the same, but the topping or decoration can change. Your designs will be mostly static and structured and any changes you make to the design, like changing menu items or prices, won’t affect the design layout much.
Although these types of designs don’t always look too flattering, they have their place in the digital signage world. Sometimes all you need is a straightforward design without flair that more brand focused businesses might want.
Having a static design that is easy to read will give your customers a sense of familiarity, as they will start to remember where certain sections of the menu are. Although you might change items from time to time, your design forces you to keep the sections in place.
What these designs layouts lack in creativity, you can still make up with color and font. If you aren’t stuck on a particular color scheme, you could play around with the colors that are in season, that in itself will give your boards a fresh look every time.
Just because a design is editable, doesn’t mean it can’t look amazing. It just means that the intricacy is limited.
Quality Focused Designs
A good graphic design team can create some amazing, intricate designs, but these are less editable. The more complex your animations become, the less editable it will be. Again, the purpose for which you are getting your signage will determine whether you want to opt for these designs.
If you know that you won’t change or update your designs regularly, you will be able to go wild and create an impactful display.
Leaving these types of designs up to the experts is a good idea. It would be best to pay a professional designer to produce something decent, rather than trying to do it yourself and have it fall flat.
Both of these design styles have pros and cons and both of them have their place in digital signage. It is for you to decide which one will work better for you. If you know that you are going to make frequent changes to your board, then going for an editable design is worth pursuing. On the other hand, if you know that you will have a design that will run for a while, you can make it rather detailed.
That being said, detailed designs can also be edited. It just involves getting a graphic designer on board.
We hope this guide was useful, but if you need any further assistance, our graphic design team are experts when it comes to digital signage and can assist you with all your design needs.