Importance of Customer Experience in Restaurants

  • Oct 11, 2018
  • Michael
Smiling couple enjoying a meal at a restaurant with their friends

The restaurant business has always been a hectic territory. Young and old entrepreneurs alike find it hard to navigate the market. Lots of innovation, experimenting, and patience are required to call yourself an owner of a successful restaurant.

Despite the changing trends and current difficulties, there is one thing that has stayed the same over the years. Customer experience is the ultimate goal, and nowadays it’s probably more important than ever.

How can you be sure that your customer service will lead to positive customer experience? Let’s take a look.

Knowing What Customers Want

Running a restaurant might be a challenging task, but it doesn’t always have to be this way. Sometimes, you can use an analytical approach to grow your business and provide better service.

The key to striving towards the next level is using the obvious information to improve customer experience. Marketing, innovations and other things may only cause a temporary boost.

How people feel when visiting your quick service restaurant is your best and most successful advertisement.

Which parts of customer experience are the most important? Generally, it all boils down to these aspects:

  • How unique is the experience the customer receives?
  • What is the quality of the experience or product the customer receives?
  • How convenient and efficient the customer service is?

Out of these key aspects, the last one influences customer experience the most. To help you understand the maladies of your business, we’ll especially focus on it.

Efficiency is Key

If you’re the owner of a quick service restaurant, be sure that your customers will always want only two things – quality and efficiency.

Everyone loves good food, but many people deem sacrificing quality for more efficiency a logical choice. Thus, many quick-service restaurants fall out of business.

Negative customer experiences impact the future choices of those customers. Not only will they cause you to lose a customer, but other people will be notified.

Word-of-mouth can indeed be the cause of failure for a quick service restaurant, but it doesn’t have to be. What do we mean by that? Well, improving the efficiency of your customer service will help good word to spread around. You can read our guide to word of mouth for more info.

As efficiency is the crux of every positive customer experience, you need something that will provide people with a fast and interactive experience. What could that be? In the midst of trends, there is one thing that stands out.

Implementing digital menu boards

Having digital menu boards in your quick service restaurant might seem like an insignificant addition, but it’s more than that. The mere presence of such a menu board can improve customer experience and a lot.

What are its advantages to your business? While digital menu boards are increasingly popular with restaurants, we’ll dissect what they add to the mix.

Color Intensity is Better

Brighter and sharper colors can make the menu board much more visible to people coming in. They will be able to see the entire menu faster and order what they want. Those few seconds saved can be precisely the reason why someone will want to return.

Less Time Spent Waiting

Classic non-digital menus with thick panels and neon lights are not only of worse quality but also time-consuming. Replacing faulty lights, printing out new panels and everything else takes a lot of time. Digital menu boards only require a design and images to be uploaded.

They Make Your Restaurant More Suitable For People With Poor Vision

It may not seem like, but a lot of people have problems with their vision. Implementing digital menu boards can help you accommodate to these people. By being able to see, they will be delighted and value your service.

Improvisation

When having digital menu boards, you can implement more visual elements. Why not have a slideshow of multiple meal sections with their corresponding images? Visual representations of food are known to increase profit and improve customer experience in quick service restaurants. Digital boards also allow you to widen your offer and showcase it.

Saving space

Having one big screen is better than having several smaller ones. By setting slideshows up, you can fit more information in less space. Removing all those non-digital panels can be good for changes in the interior.

Final Thoughts – Think of the Customer

Every good quick service restaurant is a result of its owner investing in improving customer experience. Don’t mind if you don’t have a world-class chef or a Michelin Star menu, making your customers’ experiences more pleasant will do wonders for your business.

One of the best ways to accomplish this is to start from digital menu boards. With accommodation for visually impaired people and fitting more images and information, people will be able to order faster. By saving time, people will opt for your restaurant time and time again.

Learn more about customer experience with digital menu boards and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on marketing with digital signage!

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