Category: Marketing

The Importance of Data Security for Digital Signage

Digital signage is highly visible and the face of a business in much the same way as a spokesperson or social media feeds. It makes an attractive target as sports brand Asics found out recently. Promotional screens above their Central Auckland store in New Zealand facing a busy street displayed graphic adult video for hours. 

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The Future of Digital Signage

For characters in science fiction movies, digital signage is a fact of life. In the real world, we may have some years to go before we see what is possible on the silver screen, if ever. However, with the advances in digital technology, much of what has only been seen in sci-fi to date may

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Top 5 Digital Menu Board Mistakes

Differentiating your restaurant from the competition is essential. It’s what makes your business thrive in this fast-paced quick-service industry. Popular eateries are filled with consumers who are not only sensitive to what they eat, but also the visuals and experience that go behind marketing these options to them. A poorly crafted digital menu board can,

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Introduction to Digital Signage Features

Static posters and print adverts are becoming obsolete as the benefits of digital boards are becoming ever more prevalent due to their easy management and effectiveness. The problem that companies face today is in choosing the right solution for them. There are so many digital signage solutions, but how do you decide on the best

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The Ultimate Guide to Menu Health Labeling

Counting calories and watching your nutritional intake isn’t a trend anymore. It is become a norm and is being reinforced by new laws. As a result, companies from quick-service restaurants to CPGs across the world are now expected to include the nutritional information of their foods. When it comes to your digital menu boards, you

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How Often to Update Digital Signage

Digital signage has proven to be an effective communication tool because of how captivating it is and how it can be easily updated. With a few clicks, a business can change its advertising strategy to better reach its target audience. But such a positive feature also poses a major problem… The burning issue for many

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Digital Menu Board Grouping Guide

Digital menu boards are a large project that has a number of unseen pitfalls for those doing it for the first time. Luckily, there has been plenty of people who have ironed out the kinks of these displays so that they work to the best of their ability. One of the main elements of a

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Indoor vs Outdoor Digital Signage

Digital signage is an effective way in which thousands of businesses convey certain messages to their consumers. Whether it’s to attract potential clients, advertise special offers, or display job vacancies, signage is still an integral part of any business. There are two main types of digital signage; indoor and outdoor. Indoor signage is a collective

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Digital Signage Edibility vs Quality

If you haven’t switched over to digital menu boards, then you most probably haven’t done your research. Apart from the fact that it can boost your sales and also increase your audience by 62%. It is a lasting solution that is versatile and cost-effective if done properly. If you have already decided on a digital

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Digital Menu Board Planning Guide

Digital menu boards have become the standard in displaying menus and promotions in the quick-service restaurant industry. Those who have installed them have figured out that it isn’t just a matter of buying a TV and loading a looping presentation. Implementing proper planning is the key before committing to your investment. Failing to plan it

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